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Located in Burnaby BC, Canada SUGOI is a leading manufacturer, distributor & retailer of world class run & bike performance & triathlon apparel & outdoor gear.
SUGOI produces award-winning cycling shorts, R+R socks (Race + Recovery), running shorts, bike jerseys, bibs, vests, triathlon swim suits, run jackets & shells, and other clothing specifically designed for racing, training, layering, and casual wear.
Also find bike gloves, sports hats, booties, arm warmers, leg warmers, compression socks, and all-purpose bags in SUGOI's large variety of biking accessories, running accessories, and performance apparel geared for race day. We are also expanding on our Culture line " flexible, technical, and fashionable apparel that moves seamlessly from lifestyle to sport and back again.
Every single product is technically designed with a fervent appreciation for the consumer that will wear it, to be functional, comfortable, and athletically excellent. We dedicate ourselves to SUGOI's "personal best" work ethic to create incredible sports apparel that includes highly technical performance clothing and equipment for triathlons, mountain biking, cycling, running, swimming, and working-out.
Whether you are a professional athlete or an enthusiastic rookie, SUGOI can dress you head-to-toe with quality, impressive athletic sports apparel.
At SUGOI, we know you strive for personal bests, and so do we, producing incredible products every time.
The word SUGOI is a Japanese term for "Incredible" and it is in the exquisite details where it's evident that SUGOI lives up to its "incredible" name.
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