Brand Champions

SUGOI Introduces New 'Jersey of the Month' Charity Initiative For 2014

Uncovering ways to supply aid to charities across North America is part of SUGOI’s brand culture. “We are always looking to give back. The ‘Jersey of the Month’ program allows us to utilize our expertise in custom cycling apparel by creating a memorable product that will inspire people to contribute to these remarkable groups,” said SUGOI President Kyle Weiner. The ‘Jersey of the Month’ and corresponding charities are as follows. During July, SUGOI will make two jerseys that represent both Canada and the United States. January Variety Children’s Charity February Heart and Stroke Foundation March Colorado Flood Relief April World Bicycle Relief May Bike to Work Week – Men’s and Women’s Jersey June Ride to Conquer Cancer July Canadian Hero Fund - Lone Survivor Foundation August Schwinn Helmets on Heads September Bullying Canada October Breast Cancer Awareness November Prostate Cancer Awareness December Food Bank Canada January’s Variety Children’s Charity Jersey is available beginning today, January 8, 2014, at Quantities are limited and will be available while supply lasts. Follow the ‘Jersey of the Month’ Initiative all year at and SUGOI Facebook and Twitter. For over 25 years, SUGOI has been recognized for providing professional and amateur athletes with technically superior apparel and chamois designs. SUGOI is an industry leader in custom athletic gear, delivering one-of-a-kind design to individuals, teams, clubs and special events across North America. # # # For all inquiries contact: Bill Ruddell PR Manager, CSG ABOUT SUGOI Since 1987, Sugoi has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. For more information on SUGOI please visit It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI in Recreational/Leisure. Dorel has annual sales of US$2.6 billion and employs 6,300 people in facilities located in twenty-four countries worldwide.

Posted on Jan 20, 2014