Brand Champions

SUGOI RENEWS COMMITMENT IN ITS QUEST TO COMBAT CANCER

Canadian bike apparel brand chosen as national technical apparel sponsor for annual Ride to Conquer Cancer fundraiser.

Burnaby, B.C. — March 28, 2013 — SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A), announced today that it has renewed its partnership with the Ride to Conquer Cancer, a series of annual charity fundraising bicycle rides held in four of Canada’s largest provinces. This will be SUGOI’s fourth year sponsoring the charity.

“For over 25 years, SUGOI has been recognized as one of the world’s renowned brands in cycling apparel thanks to our technical advancements and product designs,” said Kyle Weiner, President of SUGOI. “The Ride to Conquer Cancer is Canada’s largest cycling fundraiser, so we are thrilled to continue to help champion the sport of cycling in our home country, while continuing to support cancer research.”

Since 2010, SUGOI, an innovator in cycling apparel design, has proudly sponsored the Ride to Conquer Cancer. The brand is planning to expand its support of the fundraiser and its beneficiaries in 2013. For the first time, SUGOI is offering single riders access to a team – Team SUGOI. Team members will receive a Team SUGOI jersey upon reaching their fundraising goal. Members will also be provided with accessories such as R+R Compression Socks, gloves and tukes (beanies) as they reach certain milestones while raising money.

Team SUGOI will take part in each of the four rides. Participants who register for team benefits will enhance their overall riding experience and experience the benefits of a cohesive team. To date, Team SUGOI already has 60 members located across Canada.

“We are continuing to accept registrations for members to join Team SUGOI for each of the upcoming rides,” said Robert Fitzgerald, Director of Sponsorships for RTCC. “We encourage anyone interested in joining this great cause to visit www.conquercancer.ca and register today to secure a spot in your respective province.”

In six years, Ride to Conquer Cancer has raised over $175 million across Canada. Each of the four two-day ride events take participants 200 km (120 miles) throughout Ontario, B.C., Alberta and Quebec. Each ride attracts thousands of participants, bringing together communities of cancer survivors, cyclists and supporters, who train for months in order to participate.

This year’s Ride to Conquer Cancer benefit rides will take place in Toronto (June 8-9), Vancouver (June 15-16), Calgary (June 22-23) and Montreal (July 6-7). To register, make a donation or to find additional information, visit www.conquercancer.ca or call: 877.699.2453 (Toronto), 888.771.2453 (Vancouver), 866.624.2453 (Alberta) or 866.996.2453 (Quebec).

To learn more about SUGOI and its relationship with Ride to Conquer Cancer, follow the brand on Facebook at SUGOI Performance Apparel or on Twitter at SUGOI_Apparel.

ABOUT SUGOI
SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US $2.5 billion and employs 5,400 people in facilities located in twenty-four countries worldwide. It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, SUGOI has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. For more information on SUGOI please visit www.sugoi.com.

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SUGOI Media Contact:
Kelly Aldinger
kaldinger@sugoi.com
604.637.8944

Posted on Apr 15, 2013