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A New Tradition
SUGOI's heart beats within the vibrant, athletic town of Vancouver, British Columbia, Canada; the roots of the company name stems from Japanese decent - the word SUGOI meaning incredible.The roots run deep and SUGOI's Brand Champion program represents the Sumo tradition in Japan, where each kingdom would put forth their champion, or Sumo, to represent their kingdom in symbolic battle. Today, SUGOI honors our modern day champions.
SUGOI has created a unique Brand Champion program which supports and encourages outstanding people who differ from your average athlete - those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and to embody a motivating attitude, wherever they go.
Our mission as a company is to Fuel Personal Bests. The SUGOI Brand Champions program is geared towards supporting those athletes who choose to wear SUGOI and inspire others on a daily basis.
The main criterion for inclusion to the program is not always the people who are fastest in the competition, but it is the person who inspires other by chasing their own personal bests. Many SUGOI Brand Champions are podium finishers in major international events; many others are everyday athletes whose personal bests come in different forms other than winning. All athletes are successful at what is important to SUGOI: the ability to be inspirational and to make a difference.
One of the benefits for SUGOI Brand Champions includes limited discount deals and access to limited edition product for both training and racing.
Please note that the Brand Champion program is only available to Canadian and US residents at this time. After your application has been submitted, it may take up to two weeks to be processed. Thank you.
About the Artist
Brand Champion limited edition apparel features the northwest aboriginal artwork of David Franklin. The prominent Thunderbird in the design is an aboriginal symbol of power.David is a ten year resident of Kitsap County in Washington State in the USA, where he has been studying wood carving, tool making, painting and design under Master Carver Duane Pasco. David has experience with public art commissions, including the Don Pratt Memorial at the Transportation Centre in Bremerton. He has also created several carvings at the Kids Up Play Park on Bainbridge Island, and major carvings, design work and painting at the newly remodeled Poulsbo library.
Much of his work is based on aboriginal traditions he has studied with Mr. Pasco, as well as some traditional Norwegian work. David is a member of the Washington State Arts Commission's Artist Resource Band and has taught carving classes at Olympic Park Institute.
A New Tradition
SUGOI's heart beats within the vibrant, athletic town of Vancouver, British Columbia, Canada; the roots of the company name stems from Japanese decent - the word SUGOI meaning incredible.
The roots run deep and SUGOI's Brand Champion program represents the Sumo tradition in Japan, where each kingdom would put forth their champion, or Sumo, to represent their kingdom in symbolic battle. Today, SUGOI honors our modern day champions.
SUGOI has created a unique Brand Champion program which supports and encourages outstanding people who differ from your average athlete - those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and to embody a motivating attitude, wherever they go.
Our mission as a company is to Fuel Personal Bests. The SUGOI Brand Champions program is geared towards supporting those athletes who choose to wear SUGOI and inspire others on a daily basis.
The main criterion for inclusion to the program is not always the people who are fastest in the competition, but it is the person who inspires other by chasing their own personal bests. Many SUGOI Brand Champions are podium finishers in major international events; many others are everyday athletes whose personal bests come in different forms other than winning. All athletes are successful at what is important to SUGOI: the ability to be inspirational and to make a difference.
One of the benefits for SUGOI Brand Champions includes limited discount deals and access to limited edition product for both training and racing.
Please note that the Brand Champion program is only available to Canadian and US residents at this time. After your application has been submitted, it may take up to two weeks to be processed. Thank you.
About the Artist
Brand Champion limited edition apparel features the northwest aboriginal artwork of David Franklin. The prominent Thunderbird in the design is an aboriginal symbol of power.
David is a ten year resident of Kitsap County in Washington State in the USA, where he has been studying wood carving, tool making, painting and design under Master Carver Duane Pasco. David has experience with public art commissions, including the Don Pratt Memorial at the Transportation Centre in Bremerton. He has also created several carvings at the Kids Up Play Park on Bainbridge Island, and major carvings, design work and painting at the newly remodeled Poulsbo library.
Much of his work is based on aboriginal traditions he has studied with Mr. Pasco, as well as some traditional Norwegian work. David is a member of the Washington State Arts Commission's Artist Resource Band and has taught carving classes at Olympic Park Institute.
- Sale Check out Sugoi's CLEARANCE SALE here!
Check out Sugoi's CLEARANCE SALE here!
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