Chrissie Wellington breaks Ironman triathlon world record in Roth, Germany 7/19/2010: Chrissie Wellington broke the world record for the Ironman triathlon in Roth, Germany when she bettered her own previous mark by 12mins 46secs in winning the Challenge Roth event by over half an hour from Australia’s Rebecca Keat. [more]

Sugoi offers race slots for German Ironman events 6/29/2010:

Sugoi Performance Apparel, a division of Dorel Industries, is offering race entries through an online contest for this year’s Ironman Regensburg on 1 August 2010 and for the Ironman 70.3 European Championships, held in Wiesbaden on 15 August.

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SUGOI Chosen as Official Cycling Apparel Sponsor for Ride to Conquer Cancer 6/14/2010: June 14, 2010 – SUGOI Performance Apparel, a division of Dorel Industries Inc... [more]

Startplätze für 3 IRONMAN 2010 Events in Germany 6/9/2010: Startplätze für 3 IRONMAN 2010 Events in Germany [more]

SUGOI Piston 200 Compression Tights win Editor's Choice Award 12/16/2009: SUGOI Piston 200 Compression Tights win Editor's Choice Award
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Top Ranked Riders in Women's World MTB wear SUGOI 6/3/2009:
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NY Times Review 10/22/2009: NY Times Review [more]

Treasure Island Crash! SUGOI Tri Suit Saves a Race 9/18/2009: Normal 0 false false false EN-US X-NONE X-NONE Microsof... [more]

A Message From The Coast to Coast Against Cancer Foundation 7/29/2009: On behalf of all of us at the Coast to Coast Against Cancer Foundation,... [more]