25th Anniversary

It all started 25 years ago with a sewing machine, a cyclist, a fashion student, and a simple idea: to build a better bike short. From these humble beginnings, SUGOi was born. And while our garments have evolved, our core philosophy remains the same. We ride. We run. We make the gear that we want to wear. We are passionate about creating the best product for athletes by athletes- so you can look and perform your best.


Limited edition kit includes: Jersey, Bib Shorts,
Socks and Warmers.