SUGOI named Official Cycling Apparel Sponsor for Ride to Conquer Cancer 2/16/2010: SUGOI is proud to be named the Official Cycling Apparel Sponsor for the... [more]

SUGOI Piston 200 Compression Tights win Editor's Choice Award 12/16/2009: SUGOI Piston 200 Compression Tights win Editor's Choice Award
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Incredible Jane Heads to Vegas! 11/30/2009: [more]

Incredible Jane to be New Inspirational Face of SUGOI 9/15/2009: SUGOI Performance Apparel announces the launch of Incredible Jane -- an... [more]

NY Times Review 10/22/2009: NY Times Review [more]

Treasure Island Crash! SUGOI Tri Suit Saves a Race 9/18/2009: Normal 0 false false false EN-US X-NONE X-NONE Microsof... [more]

A Message From The Coast to Coast Against Cancer Foundation 7/29/2009: On behalf of all of us at the Coast to Coast Against Cancer Foundation,... [more]

Photo Contest Winner Announced 7/21/2009: We have a winner for SUGOI's first Facebook contest!
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Yaletown Grand Prix was celebrated by many July 1st – Canada Day 7/2/2009: The Yaletown Grand Prix is a Vancouver summer favorite for both bike racers ... [more]