Get out there and stay out there. Start earlier. Go Farther.  The RS Century Zap Jersey and Bib Short are loaded with smart design extras to keep you fully self-sustained, even on the longest rides. Additional pockets to carry additional tubes, food and of course a mobile at the ready. Smart Zap visibility keep you seen for early-to-rise starts and last-push evenings.

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.

Our 2017 bike glove collection features an all new articulated patterning design that maps each finger and palm to form the hand’s natural gripping motion. Seams are minimized and placed to mimic the bare hand and reduce bulk, with a rolled fingertip construction and added accommodation around the knuckle. The result is superior grip, dexterity and interface with the bar.

For 2017, we've refined the institution, the RS Pro Bib Short. Cutting edge fabric and design make this our quintessential bib short to ride farther and train harder in blissed-out comfort. Ultra Aero fabric on outer thighs maximize efficiency. Engineered fabric on front panels increase breathability. And the completely updated Formula FX Chamois features 3D cradle technology to reduce pressure and Poron foam under the sit bones for vibrating-damping where you need it most. Available in stores and online now, the RS Pro Bib Short is covered by the 60 Day Comfort Guarantee.

We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.

People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave".  But if you want to get a jump start on your summer race competition - or just your own personal bests for the season - putting the time in now is essential.  If that's not a good enough reason, keep in mind that trainer riding is the by far the most efficient way to train on a bike and offers quicker gains than training on the road. 

Our Black Friday Blowout ends today. Don't miss out on savings of up to 80% on jerseys, jackets, tights, accessories and more - plus get Free Shipping all weekend long.

Quantities are limited so shop early to get your sizing and favourite colours.

With the holidays just around the corner, we've got great gift ideas that will make every active person on your list smile on Christmas morning.  From the tough-as-nails winter rider commited to training 365 days a year, to the every day commuter, smart thermal and water proof gear will keep them riding during the holiday season and well into the new year.  Dedicated outdoor runners will benefit from our wide variety of hi-vis  thermal options to stay seen on the road and lots of indoor cross training pieces to choose from as well. 

For the dedicated commuter on your list

This August, we were proud to announce that our Zap Thermal Long Sleeve Jersey and Knicker were awarded a 2016 Eurobike Award. Now this concept kit, not available for purchase anywhere, could be yours. Zap Thermal combines our reflective Zap technology with a high performance thermal knit for riding on dark, cold nights. Enter to win now and you'll have the chance to save on our current Zap Collection, including the all-new RS Zap Jacket, reflective pro fit outerwear designed for high intensity workouts. Extend your training season like never before.