Pro Athletes & Teams

We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.

Cross is HERE. Get in to it!  And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.

A dry and dusty start to the year was in store for Team Cannondale p/b Cyclocrossworld.com as temperatures soared into the 90's on this humid September day (that's over 30 Celcius).  Racing took place in a new venue at Genesee Valley Park, with half the course grassy fields where speeds were high and the other half twisty wooded trails with steep run ups.

On June 4th I competed in the Dirty Kanza 200, a gravel road race that traverses the flint hills of eastcentral Kansas. The race is self-supported and notorious for its extreme conditions. If you talk to anyone who has ever competed in the race they will mention how the rocks are so sharp they can cause multiple flats, how the wind can be so strong and relentless that you feel like you aren’t moving, and that temperatures can be extremely hot with zero coverage from trees. 

They threw down hard and truly raised the bar.  SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.

Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.