Close

Thank you for your interest in SUGOI.

You are being redirected to our US site where you’ll find information on the latest news about us and our collections. Currently, we offer shipping within the US and Canada.
 
Subscribe to our email newsletter to get the latest news from SUGOI in your country.

We take protecting your privacy seriously. Please read our updated Privacy Policy for more information.

Products & Collections

The very latest SUGOI products and collections.


Categories:
Adventure Awaits you with the Sugoi Off Grid Collection, new for 2019
5th, May 2019

Adventure Awaits

The All New Off Grid Collection

Take the path less pedaled. The all new Off Grid Collection is made for mixed-surface adventuring and multi-day excursions with performance fabric benefits and smart design features in a tailored semi fit.

Sugoi 2019 Evolution Collection
26th, April 2019

Over Deliver

The 2019 Evolution Collection

Performance tailored and feature-filled, the Evolution Collection over delivers on value with the widest variety of style options available in our entire collection.

Sugoi RS Pro Jersey and Bib Short in Brix print - new for Spring/Summer 2019
19th, April 2019

Second Skin

The Newest Additions to the RS Collection

Iconic, award-winning, best of breed; these are some of the laurels that have been attributed by athletes and critics alike. The Racing Systems collection is our benchmark of performance.

For 2019, we've reinvented our RS Jerseys to deliver contemporary style and wrinkle-free, ride-position fit. Articulated sleeves and paneling offer optimal efficiency, while ultra-lightweight fabrics provide active stretch and recovery.

Sugoi Spring/Summer 2019 Prints - Urban Organic
6th, March 2019

Urban Organic

The Story Behind This Season's Prints

For this season's style, our print artist walked the streets of our Vancouver home base, and found inspiration in the natural forms and urban patterns she found throughout the city. This season's prints reflect Vancouver's unique juxtaposition of green space, glassy modernist architecture, and proximity to the ocean and mountains. The palette is a mix of warm neutrals and fresh pops of colour.

Sugoi Spring 3019 Cycling Collection - Women's RS Climber's Jersey
20th, February 2019

Spring 2019 Collection

New Collection Now Available in Stores and Online

Sugoi Fall/Winter 2018 - Tailored for Fresh Tracks
20th, November 2018

Tailored for Fresh Tracks

Every Element Considered.

Mix up your workouts to stay energized.  Snowshoeing, xc skiing - with fresh snow comes fresh opportunities!  

With the right gear combo, you’ll have every element considered to take on cold urban training and the freedom to venture into higher elevations. The all new ZeroPlus Wind Pant has been redesigned with added wind and water resistant front panels, so you can stay warm and push further.  Combined with the incredibly breathable Alpha Hybrid Jacket, you won’t be afraid to set a quick pace, knowing your won’t overheat, or grow cold during recovery cycles.

Resistor NeoShell Jacket - Sugoi Fall/Winter 2018
12th, November 2018

Tailored to Breathe Underwater

Resistor Neoshell Jacket provides the latest in waterproof breathability.

Here in the Pacific Northwest, we know a thing or two about rain.  The verdict – it’s just as important to not get soaked from your own sweat as it is from the rain!  To do this you need a jacket that is not only 100% waterproof, but also breathable enough to not trap internal moisture. 

The Resistor Neoshell Jacket utilizes the very latest in waterproof fabric technology to do just that.  The most breathable waterproof you’ll ever own.  So you can charge hard and crank up the tempo well into the rainy season ahead.

High Visibility Zap Collection for cycling and running | Sugoi Fall/Winter 2018
30th, October 2018

Tailored for Being Seen

High Visibility Zap Collection

Daylight savings means those pre and post workouts are getting darker than ever.  It’s essential you stay seen to stay safe.  The mega-watt visibility of Sugoi’s award winning Zap technology delivers full garment reflective visibility.

6th, October 2017

Introducing the Zap Thermal Kit

Eurobike Award-winning Tech Now Available in Stores and Online

The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.

18th, September 2017

Fall 17 Coast Collection

Activewear for training, urban riding and life.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 

Shop the COAST COLLECTION

Pages

Select Your Region

Choose a region below for accurate pricing & regional-specific contents.