SUGOI harnesses the latest technology within every garment we create. Intelligent fabrics, award-winning design, fit, and construction techniques are bestowed on our apparel to provide every performance advantage available. Years of research and development fuels the designer insight that keeps our apparel ahead of the pack.
For a sport where feel is intimately connected to performance, the interface between rider and bike is vital. The importance of a good chamois is easy to discern: padding without bulk provides comfort for long miles in the saddle and protection against chafing; material choice drives ventilation and moisture management.