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27th, February 2017

WildStyle Kit

One of a Kind Custom design to celebrate 30 years

This season we're giving away One-of-a-kind Custom kits to celebrate our 30th Anniversary. So we've raided our design vaults for inspiration and will release 4 kits, the first of which is the "Wildstyle Kit".

22nd, January 2017

Kick Start Your Year

A great trainer regime will jump start your season

People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave".  But if you want to get a jump start on your summer race competition - or just your own personal bests for the season - putting the time in now is essential.  If that's not a good enough reason, keep in mind that trainer riding is the by far the most efficient way to train on a bike and offers quicker gains than training on the road. 

SUGOI Black Friday Salve - Save up to 80%
21st, November 2016

Black Friday 2016

Save up to 80% this Weekend Only

Our Black Friday Blowout ends today. Don't miss out on savings of up to 80% on jerseys, jackets, tights, accessories and more - plus get Free Shipping all weekend long.

Quantities are limited so shop early to get your sizing and favourite colours.

Shop Black Friday Sale

The RSE Alpha Bike Jacket - SUGOI Fall 2016
16th, November 2016

Gift Ideas For The Athlete on Your List

Check off your gift list at sugoi.com

With the holidays just around the corner, we've got great gift ideas that will make every active person on your list smile on Christmas morning.  From the tough-as-nails winter rider commited to training 365 days a year, to the every day commuter, smart thermal and water proof gear will keep them riding during the holiday season and well into the new year.  Dedicated outdoor runners will benefit from our wide variety of hi-vis  thermal options to stay seen on the road and lots of indoor cross training pieces to choose from as well. 

For the dedicated commuter on your list

Close up of Zap fabric on The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker of all-new Zap MidZero fabric
17th, October 2016

Win the Zap Kit that Won at Eurobike

The groundbreaking kit that's not available anywhere could be yours

This August, we were proud to announce that our Zap Thermal Long Sleeve Jersey and Knicker were awarded a 2016 Eurobike Award. Now this concept kit, not available for purchase anywhere, could be yours. Zap Thermal combines our reflective Zap technology with a high performance thermal knit for riding on dark, cold nights. Enter to win now and you'll have the chance to save on our current Zap Collection, including the all-new RS Zap Jacket, reflective pro fit outerwear designed for high intensity workouts. Extend your training season like never before.

Top pro triathletes will be elbow to elbow at the IRONMAN World Championships 2016 in Kona tomorrow
7th, October 2016

Kona 2016 Preview

Top Athletes Fight to Become the 2016 IRONMAN World Champion

Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium. 

22nd, September 2016

Rochester Rumble

Dry n Dusty Season Kick Off

Cross is HERE. Get in to it!  And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.

SUGOI athlete prepares for cyclocross race with Formula FX glove

SUGOI Pre-Fall Favourites
16th, September 2016

Forever Summer-y

Light Layers for the September Sweet Spot

September - it's the month-long sweet spot between summer vacations and cozy nights spent under blankets. It's also one of our favourite months for training outdoors. The kids are back in school. Trails are a little quieter. The air is crisp and refreshing, even in the afternoon. But at some point during this magic month, the mornings get noticeably chilly. Now is the time for transitional weather layers - the jackets, hoodies, capris and tops that will keep you moving outside all season long.

SUGOI #ForeverButtPhotos Giveaway Entry @bikes.are.cool
7th, September 2016

And the Winner Is...

Congratulations to Kim J of Abbotsford, BC, Canada. She won the Grand Prize win in our #foreverbuttphotos Giveaway! Kim also tagged two of her friends in the winning picture of their bike trip from Victoria, BC to San Francisco, CA. So not only did Kim win a new Cannondale bike and RS Pro kit, she also got RS Pro Jerseys for her ride buddies.

 

SUGOI Wins a 2016 Eurobike Award
31st, August 2016

SUGOI Wins a 2016 Eurobike Award

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

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