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3rd, May 2017

The Bolts Kit

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.

All new 2017 gloves by SUGOI
28th, April 2017

Superior Grip. Less Vibration. Hold The Road.

Our 2017 bike glove collection features an all new articulated patterning design that maps each finger and palm to form the hand’s natural gripping motion. Seams are minimized and placed to mimic the bare hand and reduce bulk, with a rolled fingertip construction and added accommodation around the knuckle. The result is superior grip, dexterity and interface with the bar.

The Quintessential RS Pro Bib Short, refined for 2017
30th, March 2017

The 2017 RS Pro Bib Short

Go the Distance.

For 2017, we've refined the institution, the RS Pro Bib Short. Cutting edge fabric and design make this our quintessential bib short to ride farther and train harder in blissed-out comfort. Ultra Aero fabric on outer thighs maximize efficiency. Engineered fabric on front panels increase breathability. And the completely updated Formula FX Chamois features 3D cradle technology to reduce pressure and Poron foam under the sit bones for vibrating-damping where you need it most. Available in stores and online now, the RS Pro Bib Short is covered by the 60 Day Comfort Guarantee.

Cylance Pro Cycling Men's Team - March 2017 Team Camp - sponsored by SUGOI
17th, March 2017

Cylance Pro Cycling Joins TeamSugoi

We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.

27th, February 2017

WildStyle Kit

One of a Kind Custom design to celebrate 30 years

This season we're giving away One-of-a-kind Custom kits to celebrate our 30th Anniversary. So we've raided our design vaults for inspiration and will release 4 kits, the first of which is the "Wildstyle Kit".

22nd, January 2017

Kick Start Your Year

A great trainer regime will jump start your season

People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave".  But if you want to get a jump start on your summer race competition - or just your own personal bests for the season - putting the time in now is essential.  If that's not a good enough reason, keep in mind that trainer riding is the by far the most efficient way to train on a bike and offers quicker gains than training on the road. 

SUGOI Black Friday Salve - Save up to 80%
21st, November 2016

Black Friday 2016

Save up to 80% this Weekend Only

Our Black Friday Blowout ends today. Don't miss out on savings of up to 80% on jerseys, jackets, tights, accessories and more - plus get Free Shipping all weekend long.

Quantities are limited so shop early to get your sizing and favourite colours.

The RSE Alpha Bike Jacket - SUGOI Fall 2016
16th, November 2016

Gift Ideas For The Athlete on Your List

Check off your gift list at sugoi.com

With the holidays just around the corner, we've got great gift ideas that will make every active person on your list smile on Christmas morning.  From the tough-as-nails winter rider commited to training 365 days a year, to the every day commuter, smart thermal and water proof gear will keep them riding during the holiday season and well into the new year.  Dedicated outdoor runners will benefit from our wide variety of hi-vis  thermal options to stay seen on the road and lots of indoor cross training pieces to choose from as well. 

For the dedicated commuter on your list

Close up of Zap fabric on The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker of all-new Zap MidZero fabric
17th, October 2016

Win the Zap Kit that Won at Eurobike

The groundbreaking kit that's not available anywhere could be yours

This August, we were proud to announce that our Zap Thermal Long Sleeve Jersey and Knicker were awarded a 2016 Eurobike Award. Now this concept kit, not available for purchase anywhere, could be yours. Zap Thermal combines our reflective Zap technology with a high performance thermal knit for riding on dark, cold nights. Enter to win now and you'll have the chance to save on our current Zap Collection, including the all-new RS Zap Jacket, reflective pro fit outerwear designed for high intensity workouts. Extend your training season like never before.

Top pro triathletes will be elbow to elbow at the IRONMAN World Championships 2016 in Kona tomorrow
7th, October 2016

Kona 2016 Preview

Top Athletes Fight to Become the 2016 IRONMAN World Champion

Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium. 

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