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6th, October 2017

Introducing the Zap Thermal Kit

Eurobike Award-winning Tech Now Available in Stores and Online

The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.

18th, September 2017

Fall 17 Coast Collection

Activewear for training, urban riding and life.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 

Shop the COAST COLLECTION

Sugoi Custom Memphis Kit, From the Vaults 3 Contest Grand Prize
4th, August 2017

The Memphis Kit

Part of our 30th Anniversary From the Vaults Series

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

Team Sugoi at the 2017 Gastown Grand Prix
18th, July 2017

Cylance Pro Cycling Lands in Vancouver

The Team Hits Sugoi HQ and BC Superweek

The Cylance Pro Cycling came to our home turf for BC Superweek. With 9 races over 10 days and over $140K in cash purses up for grabs, BC Superweek has become Canada's biggest pro series.

Over the first weekend, Justin Williams picked up a win at Ladner Crit in the Tour de Delta, despite a last-minute disc-brake ruling and even more last-minute bike swap out. Scott Law took second place on the podium at Sunday's road race in a tight sprint finish.

7th, June 2017

Toronto to Tofino

Celebrating Canada's 150th Birthday on Two Wheels

It’s Canada’s 150th birthday, 200 years since the bicycle was invented, and the year that Caledon natives Mike Heslin and Eric Forsyth decided it was time to see their country.

After growing up in Caledon, the better part of their adult lives have been spent living and working in Toronto — Heslin as a startup culture consultant and Forsyth as a wedding photographer.

But two years ago, they got an idea to cycle across Canada.

24th, May 2017

Light the Adventure

RS Century Zap Collection

Get out there and stay out there. Start earlier. Go Farther.  The RS Century Zap Jersey and Bib Short are loaded with smart design extras to keep you fully self-sustained, even on the longest rides. Additional pockets to carry additional tubes, food and of course a mobile at the ready. Smart Zap visibility keep you seen for early-to-rise starts and last-push evenings.

3rd, May 2017

The Bolts Kit

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.

All new 2017 gloves by SUGOI
28th, April 2017

Superior Grip. Less Vibration. Hold The Road.

Our 2017 bike glove collection features an all new articulated patterning design that maps each finger and palm to form the hand’s natural gripping motion. Seams are minimized and placed to mimic the bare hand and reduce bulk, with a rolled fingertip construction and added accommodation around the knuckle. The result is superior grip, dexterity and interface with the bar.

The Quintessential RS Pro Bib Short, refined for 2017
30th, March 2017

The 2017 RS Pro Bib Short

Go the Distance.

For 2017, we've refined the institution, the RS Pro Bib Short. Cutting edge fabric and design make this our quintessential bib short to ride farther and train harder in blissed-out comfort. Ultra Aero fabric on outer thighs maximize efficiency. Engineered fabric on front panels increase breathability. And the completely updated Formula FX Chamois features 3D cradle technology to reduce pressure and Poron foam under the sit bones for vibrating-damping where you need it most. Available in stores and online now, the RS Pro Bib Short is covered by the 60 Day Comfort Guarantee.

Cylance Pro Cycling Men's Team - March 2017 Team Camp - sponsored by SUGOI
17th, March 2017

Cylance Pro Cycling Joins TeamSugoi

We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.

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