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SUGOi Pro Athletes
20th, January 2016

Our 2016 Global Professional Triathlete Roster

With representation from the United States, Canada, Denmark and Germany

We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.

Sugoi Pro Athlete Michelle Vesterby
12th, January 2016

Michelle Vesterby Joins Team Sugoi

We couldn't be happier to welcome Michelle Vesterby to our 2016 slate of Pro Athletes! 

A word that can be used to describe Michelle? Sunny. Her positive-thinking, 'keep smiling' philosophy, and unbeatable determination have netted great results for her in a career that's just getting started. Since turning pro in 2012, Michelle has raced in 24 major triathlons, reaching top 5 in 19 of them. After her memorable 4th place finish at the 2015 IRONMAN World Champion in Kona, Michelle has her sights set reaching that podium in 2016. 

The Road to Kona
5th, October 2015

The Road to Kona

SUGOI Athletes discuss taking on their biggest race of the year

Each year thousands of triathletes around the world mark one special date on their calendar above all others: KONA. 

The one they are gunning for all year. For some their ticket comes early in the season and with it the ability to relax during those mid summer races.  For others it might be their nervous final race of the season that earns them the right to compete on triathlon's biggest stage. 

Cheryl  Ironman Canada
7th, August 2015

SUGOI Athletes take on IRONMAN CANADA

Athletes Liz Lyles, Cam Wurf, Steph Corker, Cheryl Orlovsky, and Marla Zucht travelled from near and far to participate in one of the longest running IRONMAN races. An incredibly challenging course, our athletes didn’t shy away, even during monsoon rains and freezing temperatures.

15th, May 2015

Andreas Dreitz wins Ironman 70.3 Mallorca

Sugoi Triathelte defends his 2014 crown

SUGOI Brand Champion Andreas Dreitz of Germany defended his crown at Ironman 70.3 Mallorca. For the second year in a row Drietz took the top spot on the gorgeous Spanish island.

27th, March 2015

SUGOI Announces 2015 Sponsorships

SUGOI is thrilled to announce its key sponsorships for the 2015 cycling and triathlon season. Teams include: Pepper Palace Pro Cycling, the Maverick Multisport Elite Triathlon Team, Sho-Air/Cannondale, and SoCal Cycling.

Sugoi October Ride for Hooters Breast Cancer Awareness Jersey
2nd, October 2014

October Jersey of the Month

Breast Cancer Awareness “Ride For Hooters” Jersey

We continue our Custom Jersey of the Month program for October with the “Ride For Hooters” Jersey!

Five dollars of every jersey sold  is donated to the Breast Cancer Awareness Foundation, committed to saving lives through early detection, awareness and education.

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