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Design & Technology

Intelligent, Engaging and Beautiful.  See the design and technology innovations within our apparel.


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The Quintessential RS Pro Bib Short, refined for 2017
30th, March 2017

The 2017 RS Pro Bib Short

Go the Distance.

For 2017, we've refined the institution, the RS Pro Bib Short. Cutting edge fabric and design make this our quintessential bib short to ride farther and train harder in blissed-out comfort. Ultra Aero fabric on outer thighs maximize efficiency. Engineered fabric on front panels increase breathability. And the completely updated Formula FX Chamois features 3D cradle technology to reduce pressure and Poron foam under the sit bones for vibrating-damping where you need it most. Available in stores and online now, the RS Pro Bib Short is covered by the 60 Day Comfort Guarantee.

Close up of Zap fabric on The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker of all-new Zap MidZero fabric
17th, October 2016

Win the Zap Kit that Won at Eurobike

The groundbreaking kit that's not available anywhere could be yours

This August, we were proud to announce that our Zap Thermal Long Sleeve Jersey and Knicker were awarded a 2016 Eurobike Award. Now this concept kit, not available for purchase anywhere, could be yours. Zap Thermal combines our reflective Zap technology with a high performance thermal knit for riding on dark, cold nights. Enter to win now and you'll have the chance to save on our current Zap Collection, including the all-new RS Zap Jacket, reflective pro fit outerwear designed for high intensity workouts. Extend your training season like never before.

SUGOI Wins a 2016 Eurobike Award
31st, August 2016

SUGOI Wins a 2016 Eurobike Award

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

Pro MTB Rider Evelyn Dong on Women's Pit Stop Tech
11th, July 2016

Evelyn Dong on Women-Specific Pit Stop Tech

Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.

RSE - The Elite Standard from SUGOI
4th, March 2016

The Elite Standard

Discover the 2016 Racing Systems Elite Collection

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever. 

21st, October 2015

7 Tips for Staying Safe on Your Night Commute

As the days get shorter in much of the top side of the globe, even committed commuters have questions to consider. How comfortable am I riding in traffic in darkness? Do I have the right gear for wet days? Am I ready for cold and wet riding? Taking your bike out on a clear, moonlit night can be exhilarating - and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter - but it still helps to be prepared, so here are our top safety tips for people considering a night bike commute.

20th, July 2015

The Cycling Cooler Collection

Intelligent Fabrics meet Engineered Performance to conquer summer heat

During the hot summer season, managing body temperature creates huge challenges as the mercury rises. For SUGOI, meeting that challenge for over 27 years has helped define our design philosophy: Intelligent Fabrics meet Engineered Performance.

11th, March 2015

Stow and Roll

Take on variable spring weather with the ultimate packable jacket

Spring is finally in the air. The clocks have sprung forward. Our favorite Spring Classic races have kicked off in fine form. It's time to start thinking of shedding some of those heavier thermal layers and prepping your spring apparel staples. Probably the most important quiver in your spring arsenal? The lightweight packable jacket.

6th, January 2015

Intelligent, Engaging and Beautiful

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Our VP of Design, Rob Gill sat down with Men's Fitness Magazine to chat about his design inspirations, the all new Alpha Hybrid Jacket and braving the winter commute in Canada. Read about 'the holy grail" of insulation, winter bike commuting and the essential ingredients of every item of SUGOI apparel.

12th, December 2014

Bicycling Magazine Editor's Choice Award

Editors place Women's RS Pro Bib Short at the top of the podium.

Each year the staff at Bicycling Magazine spends months evaluating who will make the cut. If your lucky enough to make it as a finalist your product then goes through months of testing with the staff to determine the best of the best. We’re pleased to announce the Sugoi Women's RS Pro Bib Short has received the Editor Choice Award for 2014. Featured among the best cycling shorts in the industry, our bib shorts stood above all others.

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