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Ironman

SUGOI is the Official Performance Apparel of Ironman. Read about our latest collaborations with the iconic triathlon series.


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Top pro triathletes will be elbow to elbow at the IRONMAN World Championships 2016 in Kona tomorrow
7th, October 2016

Kona 2016 Preview

Top Athletes Fight to Become the 2016 IRONMAN World Champion

Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium. 

SUGOI Athletes Brent McMahon and Liz Lyles Win IM Brazil
10th, June 2016

South America Sweep!

Double win as Sugoi Triathletes Set Records in Brazil

They threw down hard and truly raised the bar.  SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.

Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.

SUGOI Pro Athlete Andi Dreitz at the IRONMAN 70.3 California - Oceanside
8th, April 2016

SUGOI Athletes Kick Off the 2016 Season at Oceanside

SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.

We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.

Sugoi Pro Athlete Michelle Vesterby
12th, January 2016

Michelle Vesterby Joins Team Sugoi

We couldn't be happier to welcome Michelle Vesterby to our 2016 slate of Pro Athletes! 

A word that can be used to describe Michelle? Sunny. Her positive-thinking, 'keep smiling' philosophy, and unbeatable determination have netted great results for her in a career that's just getting started. Since turning pro in 2012, Michelle has raced in 24 major triathlons, reaching top 5 in 19 of them. After her memorable 4th place finish at the 2015 IRONMAN World Champion in Kona, Michelle has her sights set reaching that podium in 2016. 

Mavericks in Miami
28th, October 2015

Mavericks Take on IronMan 70.3 Miami

This past 4 day weekend, the Mavericks spent time in Miami for a combination race weekend at Ironman 70.3 Miami and a film shoot with Jaybird Sport.  The film shoot went wonderfully, capturing lots of pre-race content at Key Biscayne, Virginia Key, Downtown Miami, Jungle Island and South Beach as well as gathering great race day footage of Maverick pro athletes that were competing.  The film crew from Jaybird Sport and Goldstein Productions did an amazing job, and we look forward to seeing the finished product in November.

The Road to Kona
5th, October 2015

The Road to Kona

SUGOI Athletes discuss taking on their biggest race of the year

Each year thousands of triathletes around the world mark one special date on their calendar above all others: KONA. 

The one they are gunning for all year. For some their ticket comes early in the season and with it the ability to relax during those mid summer races.  For others it might be their nervous final race of the season that earns them the right to compete on triathlon's biggest stage. 

Cheryl  Ironman Canada
7th, August 2015

SUGOI Athletes take on IRONMAN CANADA

Athletes Liz Lyles, Cam Wurf, Steph Corker, Cheryl Orlovsky, and Marla Zucht travelled from near and far to participate in one of the longest running IRONMAN races. An incredibly challenging course, our athletes didn’t shy away, even during monsoon rains and freezing temperatures.

15th, May 2015

Andreas Dreitz wins Ironman 70.3 Mallorca

Sugoi Triathelte defends his 2014 crown

SUGOI Brand Champion Andreas Dreitz of Germany defended his crown at Ironman 70.3 Mallorca. For the second year in a row Drietz took the top spot on the gorgeous Spanish island.

Sugoi Matt Lieto Triathlete Instagram Takeover
2nd, October 2014

Matt Lieto Instagram Takeover

At the Ironman World Championships in Kona

We love him. You love him. And now he is taking over our Instagram page. Pro triathlete Matt Lieto will join us in showing you around the Ironman World Championships in Kona from his unique & often hilarious perspective.

Check out this great article on Triathlete.com to learn more about Matt and his remarkable fitness transformation from overweight spectator to professional triathlete. 

19th, September 2014

Remembering the Road To Whistler

Every individual must find their own path to get to this monumental event.  To earn a ticket to the iconic Ironman World Champions in Kona takes a lot of things.  Sacrifice, determination, a great support system and maybe most important, a unique ability to ignore pain, both on race day and in the months of training that come before it.

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