We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.
Top Athletes Fight to Become the 2016 IRONMAN World Champion
Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium.
Dry n Dusty Season Kick Off
Cross is HERE. Get in to it! And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.
A dry and dusty start to the year was in store for Team Cannondale p/b Cyclocrossworld.com as temperatures soared into the 90's on this humid September day (that's over 30 Celcius). Racing took place in a new venue at Genesee Valley Park, with half the course grassy fields where speeds were high and the other half twisty wooded trails with steep run ups.
Sugoi Sponsors Team Cannondale p/b Cyclocrossworld.com
We are excited to announce that SUGOI is now the official Apparel Sponsor of Team Cannondale p/b Cyclocrossworld.com. We joined this young, dynamic team at their Training Camp at Cannondale HQ in Wilton Connecticut, to suit up the team in their new race day kit and all season training essentials for the season.
Danielle Musto Rides Fat at the Grandfather of American Gravel Races
On June 4th I competed in the Dirty Kanza 200, a gravel road race that traverses the flint hills of eastcentral Kansas. The race is self-supported and notorious for its extreme conditions. If you talk to anyone who has ever competed in the race they will mention how the rocks are so sharp they can cause multiple flats, how the wind can be so strong and relentless that you feel like you aren’t moving, and that temperatures can be extremely hot with zero coverage from trees.
Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.
Double win as Sugoi Triathletes Set Records in Brazil
They threw down hard and truly raised the bar. SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.
Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.
SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.
We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.
SUGOI is proud to announce its 2016 sponsorship of Cannondale Factory Racing. As the Official Technical Apparel Sponsor of CFR, we hope to provide the Elite World Cup XC team with the very latest advancements in race apparel, made to compete at the world’s most challenging cross country races.