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Products & Collections

The very latest SUGOI products and collections.


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18th, September 2017

Fall 17 Coast Collection

Activewear for training, urban riding and life.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 

Shop the COAST COLLECTION

Sugoi Custom Memphis Kit, From the Vaults 3 Contest Grand Prize
4th, August 2017

The Memphis Kit

Part of our 30th Anniversary From the Vaults Series

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

24th, May 2017

Light the Adventure

RS Century Zap Collection

Get out there and stay out there. Start earlier. Go Farther.  The RS Century Zap Jersey and Bib Short are loaded with smart design extras to keep you fully self-sustained, even on the longest rides. Additional pockets to carry additional tubes, food and of course a mobile at the ready. Smart Zap visibility keep you seen for early-to-rise starts and last-push evenings.

All new 2017 gloves by SUGOI
28th, April 2017

Superior Grip. Less Vibration. Hold The Road.

Our 2017 bike glove collection features an all new articulated patterning design that maps each finger and palm to form the hand’s natural gripping motion. Seams are minimized and placed to mimic the bare hand and reduce bulk, with a rolled fingertip construction and added accommodation around the knuckle. The result is superior grip, dexterity and interface with the bar.

The Quintessential RS Pro Bib Short, refined for 2017
30th, March 2017

The 2017 RS Pro Bib Short

Go the Distance.

For 2017, we've refined the institution, the RS Pro Bib Short. Cutting edge fabric and design make this our quintessential bib short to ride farther and train harder in blissed-out comfort. Ultra Aero fabric on outer thighs maximize efficiency. Engineered fabric on front panels increase breathability. And the completely updated Formula FX Chamois features 3D cradle technology to reduce pressure and Poron foam under the sit bones for vibrating-damping where you need it most. Available in stores and online now, the RS Pro Bib Short is covered by the 60 Day Comfort Guarantee.

22nd, January 2017

Kick Start Your Year

A great trainer regime will jump start your season

People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave".  But if you want to get a jump start on your summer race competition - or just your own personal bests for the season - putting the time in now is essential.  If that's not a good enough reason, keep in mind that trainer riding is the by far the most efficient way to train on a bike and offers quicker gains than training on the road. 

SUGOI Black Friday Salve - Save up to 80%
21st, November 2016

Black Friday 2016

Save up to 80% this Weekend Only

Our Black Friday Blowout ends today. Don't miss out on savings of up to 80% on jerseys, jackets, tights, accessories and more - plus get Free Shipping all weekend long.

Quantities are limited so shop early to get your sizing and favourite colours.

The RSE Alpha Bike Jacket - SUGOI Fall 2016
16th, November 2016

Gift Ideas For The Athlete on Your List

Check off your gift list at sugoi.com

With the holidays just around the corner, we've got great gift ideas that will make every active person on your list smile on Christmas morning.  From the tough-as-nails winter rider commited to training 365 days a year, to the every day commuter, smart thermal and water proof gear will keep them riding during the holiday season and well into the new year.  Dedicated outdoor runners will benefit from our wide variety of hi-vis  thermal options to stay seen on the road and lots of indoor cross training pieces to choose from as well. 

For the dedicated commuter on your list

SUGOI Pre-Fall Favourites
16th, September 2016

Forever Summer-y

Light Layers for the September Sweet Spot

September - it's the month-long sweet spot between summer vacations and cozy nights spent under blankets. It's also one of our favourite months for training outdoors. The kids are back in school. Trails are a little quieter. The air is crisp and refreshing, even in the afternoon. But at some point during this magic month, the mornings get noticeably chilly. Now is the time for transitional weather layers - the jackets, hoodies, capris and tops that will keep you moving outside all season long.

SUGOI Wins a 2016 Eurobike Award
31st, August 2016

SUGOI Wins a 2016 Eurobike Award

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

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