Close

Thank you for your interest in SUGOI.

You are being redirected to our US site where you’ll find information on the latest news about us and our collections. Currently, we offer shipping within the US and Canada.
 
Subscribe to our email newsletter to get the latest news from SUGOI in your country.

Products & Collections

The very latest SUGOI products and collections.


Categories:
22nd, January 2017

Kick Start Your Year

A great trainer regime will jump start your season

People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave".  But if you want to get a jump start on your summer race competition - or just your own personal bests for the season - putting the time in now is essential.  If that's not a good enough reason, keep in mind that trainer riding is the by far the most efficient way to train on a bike and offers quicker gains than training on the road. 

SUGOI Black Friday Salve - Save up to 80%
21st, November 2016

Black Friday 2016

Save up to 80% this Weekend Only

Our Black Friday Blowout ends today. Don't miss out on savings of up to 80% on jerseys, jackets, tights, accessories and more - plus get Free Shipping all weekend long.

Quantities are limited so shop early to get your sizing and favourite colours.

Shop Black Friday Sale

The RSE Alpha Bike Jacket - SUGOI Fall 2016
16th, November 2016

Gift Ideas For The Athlete on Your List

Check off your gift list at sugoi.com

With the holidays just around the corner, we've got great gift ideas that will make every active person on your list smile on Christmas morning.  From the tough-as-nails winter rider commited to training 365 days a year, to the every day commuter, smart thermal and water proof gear will keep them riding during the holiday season and well into the new year.  Dedicated outdoor runners will benefit from our wide variety of hi-vis  thermal options to stay seen on the road and lots of indoor cross training pieces to choose from as well. 

For the dedicated commuter on your list

SUGOI Pre-Fall Favourites
16th, September 2016

Forever Summer-y

Light Layers for the September Sweet Spot

September - it's the month-long sweet spot between summer vacations and cozy nights spent under blankets. It's also one of our favourite months for training outdoors. The kids are back in school. Trails are a little quieter. The air is crisp and refreshing, even in the afternoon. But at some point during this magic month, the mornings get noticeably chilly. Now is the time for transitional weather layers - the jackets, hoodies, capris and tops that will keep you moving outside all season long.

SUGOI Wins a 2016 Eurobike Award
31st, August 2016

SUGOI Wins a 2016 Eurobike Award

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

SUGOI Lumberjack Jersey on trail
5th, August 2016

Plaid Is Rad

Get Your 'Canadian Camo' On

Feeling patriotic? Or the itch to be secretly Canadian? A little 'Canadian Camo' does the trick every time.

SUGOI Lumberjack Jersey (2016)

Slice through the trees like a true lumberjack.

Pro MTB Rider Evelyn Dong on Women's Pit Stop Tech
11th, July 2016

Evelyn Dong on Women-Specific Pit Stop Tech

Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.

RSE - The Elite Standard from SUGOI
4th, March 2016

The Elite Standard

Discover the 2016 Racing Systems Elite Collection

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever. 

21st, November 2015

Black Friday Is Coming to SUGOi

Get Winter Ready and Save up to 80%

Shop our Black Friday weekend web sale and get incredible deals on bike and training gear to keep you moving through winter and next spring. Get Free Shipping and save up to 80% on winter-ready pieces from last season and 2014 - including our high visibility Zap Bike jackets and thermal Firewall tops. And stock up on for indoor and spring training with Titan and Verve essentials. Sale runs from Friday, Nov. 27 through Monday, Nov. 30 only here at SUGOi.com.

21st, October 2015

7 Tips for Staying Safe on Your Night Commute

As the days get shorter in much of the top side of the globe, even committed commuters have questions to consider. How comfortable am I riding in traffic in darkness? Do I have the right gear for wet days? Am I ready for cold and wet riding? Taking your bike out on a clear, moonlit night can be exhilarating - and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter - but it still helps to be prepared, so here are our top safety tips for people considering a night bike commute.

Pages

Select Your Region

Choose a region below for accurate pricing & regional-specific contents.