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SUGOI #ForeverButtPhotos Giveaway Entry @bikes.are.cool
7th, September 2016

And the Winner Is...

Congratulations to Kim J of Abbotsford, BC, Canada. She won the Grand Prize win in our #foreverbuttphotos Giveaway! Kim also tagged two of her friends in the winning picture of their bike trip from Victoria, BC to San Francisco, CA. So not only did Kim win a new Cannondale bike and RS Pro kit, she also got RS Pro Jerseys for her ride buddies.

 

SUGOI Wins a 2016 Eurobike Award
31st, August 2016

SUGOI Wins a 2016 Eurobike Award

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

The team will be comprised of four pro riders:  Stephen Hyde:  2015 was his breakout year, climbing up to 15th in the world, beating the U.S. national champion twice at the Derby City ‘Cross event and claiming the top American position at World Championsh
23rd, August 2016

Cross Is Here

Sugoi Sponsors Team Cannondale p/b Cyclocrossworld.com

We are excited to announce that SUGOI is now the official Apparel Sponsor of Team Cannondale p/b Cyclocrossworld.com. We joined this young, dynamic team at their Training Camp at Cannondale HQ in Wilton Connecticut, to suit up the team in their new race day kit and all season training essentials for the season.

SUGOI Lumberjack Jersey on trail
5th, August 2016

Plaid Is Rad

Get Your 'Canadian Camo' On

Feeling patriotic? Or the itch to be secretly Canadian? A little 'Canadian Camo' does the trick every time.

SUGOI Lumberjack Jersey (2016)

Slice through the trees like a true lumberjack.

Feeling great hitting the checkpoints
1st, August 2016

Gettin' Fat n' Dirty

Danielle Musto Rides Fat at the Grandfather of American Gravel Races

On June 4th I competed in the Dirty Kanza 200, a gravel road race that traverses the flint hills of eastcentral Kansas. The race is self-supported and notorious for its extreme conditions. If you talk to anyone who has ever competed in the race they will mention how the rocks are so sharp they can cause multiple flats, how the wind can be so strong and relentless that you feel like you aren’t moving, and that temperatures can be extremely hot with zero coverage from trees. 

Pro MTB Rider Evelyn Dong on Women's Pit Stop Tech
11th, July 2016

Evelyn Dong on Women-Specific Pit Stop Tech

Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.

7th, July 2016

Win a CAAD12 and an RS Pro Kit

Share your #foreverbuttphotos for your chance to win

This summer, put cycling's favourite hashtag to work. Enter our #ForeverButtPhotos Giveaway to win the Ultimate Racing System: a Cannondale CAAD12 and SUGOI RS Pro kit.

To enter, follow us on Instagram and use #foreverbuttphotos, #sugoicontest and @sugoiapparel in your caption when you post your next ride shot. On a group ride? Awesome. Tag your buddies and, if you win the Grand Prize, you will also win up to 4 RS Pro Jerseys for your ride crew. 

Three additional prizes of RS Pro kits are also available to win.

SUGOI Athletes Brent McMahon and Liz Lyles Win IM Brazil
10th, June 2016

South America Sweep!

Double win as Sugoi Triathletes Set Records in Brazil

They threw down hard and truly raised the bar.  SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.

Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.

60 Day Comfort Guarantee from SUGOI
15th, April 2016

Win Our Ultimate Collection of Cycling Bottoms

Visit Bicycling.Com for your chance to win

Since day one at SUGOI, we've been obsessed with building the best bike short around. From the fabrics and construction to the chamois, we know that the perfect ride starts at the bottom. We're so confident you'll love our bike bottoms that we offer the 60 Day Comfort Guarantee on all our cycling shorts, tights and knickers. Buy any of our cycling bottoms, ride them for up to 60 days and, if you're not fully satisfied with the comfort of your purchase, return it for a refund.

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