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SUGOI Pro Athlete Andi Dreitz at the IRONMAN 70.3 California - Oceanside
8th, April 2016

SUGOI Athletes Kick Off the 2016 Season at Oceanside

SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.

We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.

Manuel Fumic and Marco Fontana Win their Final Stage at Cape Epic 2016
10th, March 2016

Sugoi Official Technical Apparel Sponsor of Cannondale Factory Racing

SUGOI is proud to announce its 2016 sponsorship of Cannondale Factory Racing.  As the Official Technical Apparel Sponsor of CFR, we hope to provide the Elite World Cup XC team with the very latest advancements in race apparel, made to compete at the world’s most challenging cross country races.

RSE - The Elite Standard from SUGOI
4th, March 2016

The Elite Standard

Discover the 2016 Racing Systems Elite Collection

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever. 

SUGOi Pro Athletes
20th, January 2016

Our 2016 Global Professional Triathlete Roster

With representation from the United States, Canada, Denmark and Germany

We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.

SUGOI Pro Athlete Andreas Dreitz
14th, January 2016

Andreas Dreitz Joins 2016 Pro Slate

German Triathlete Stays on Team Sugoi

We are happy to be capping off our #TeamSugoi week with our returning athlete Andreas Dreitz. Andi entered the triathlon scene relatively recently as an age-grouper and quickly turned pro. 

SUGOI Pro Athlete Liz Lyles
14th, January 2016

Liz Lyles Re-Signs as SUGOI Pro Athlete

Top American Triathlete Joins 2016 Pro Slate

We are happy to be continuing our partnership with American triathlete Liz Lyles and official member of our 2016 global Pro Athlete roster. Liz joined SUGOI after a successful 2014, including two sub-9 performances, a win at IRONMAN Western Australia, and second place at the IRONMAN European Championship in Frankfurt. Lyles placed seventh at the IRONMAN World Championship in Kona, Hawaii, gaining honors as the top American female. She completed 2014 ranking tenth in the world.

13th, January 2016

Team Sugoi Welcomes Brent McMahon

A World Class Triathlete From Our Own Backyard

SUGOi is proud to be welcoming 2x Canadian Olympian Brent McMahon from our own backyard to our 2016 global roster of Pro Athletes. Brent is not only an Olympian but also a World Cup Champion, Xterra Champion, IRONMAN 70.3, and IRONMAN Champion and course record holder.

Sugoi Pro Athlete Michelle Vesterby
12th, January 2016

Michelle Vesterby Joins Team Sugoi

We couldn't be happier to welcome Michelle Vesterby to our 2016 slate of Pro Athletes! 

A word that can be used to describe Michelle? Sunny. Her positive-thinking, 'keep smiling' philosophy, and unbeatable determination have netted great results for her in a career that's just getting started. Since turning pro in 2012, Michelle has raced in 24 major triathlons, reaching top 5 in 19 of them. After her memorable 4th place finish at the 2015 IRONMAN World Champion in Kona, Michelle has her sights set reaching that podium in 2016. 

21st, November 2015

Black Friday Is Coming to SUGOi

Get Winter Ready and Save up to 80%

Shop our Black Friday weekend web sale and get incredible deals on bike and training gear to keep you moving through winter and next spring. Get Free Shipping and save up to 80% on winter-ready pieces from last season and 2014 - including our high visibility Zap Bike jackets and thermal Firewall tops. And stock up on for indoor and spring training with Titan and Verve essentials. Sale runs from Friday, Nov. 27 through Monday, Nov. 30 only here at SUGOi.com.

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