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SUGOI Athletes Brent McMahon and Liz Lyles Win IM Brazil
10th, June 2016

South America Sweep!

Double win as Sugoi Triathletes Set Records in Brazil

They threw down hard and truly raised the bar.  SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.

Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.

60 Day Comfort Guarantee from SUGOI
15th, April 2016

Win Our Ultimate Collection of Cycling Bottoms

Visit Bicycling.Com for your chance to win

Since day one at SUGOI, we've been obsessed with building the best bike short around. From the fabrics and construction to the chamois, we know that the perfect ride starts at the bottom. We're so confident you'll love our bike bottoms that we offer the 60 Day Comfort Guarantee on all our cycling shorts, tights and knickers. Buy any of our cycling bottoms, ride them for up to 60 days and, if you're not fully satisfied with the comfort of your purchase, return it for a refund.

SUGOI Pro Athlete Andi Dreitz at the IRONMAN 70.3 California - Oceanside
8th, April 2016

SUGOI Athletes Kick Off the 2016 Season at Oceanside

SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.

We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.

Manuel Fumic and Marco Fontana Win their Final Stage at Cape Epic 2016
10th, March 2016

Sugoi Official Technical Apparel Sponsor of Cannondale Factory Racing

SUGOI is proud to announce its 2016 sponsorship of Cannondale Factory Racing.  As the Official Technical Apparel Sponsor of CFR, we hope to provide the Elite World Cup XC team with the very latest advancements in race apparel, made to compete at the world’s most challenging cross country races.

RSE - The Elite Standard from SUGOI
4th, March 2016

The Elite Standard

Discover the 2016 Racing Systems Elite Collection

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever. 

SUGOi Pro Athletes
20th, January 2016

Our 2016 Global Professional Triathlete Roster

With representation from the United States, Canada, Denmark and Germany

We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.

SUGOI Pro Athlete Andreas Dreitz
14th, January 2016

Andreas Dreitz Joins 2016 Pro Slate

German Triathlete Stays on Team Sugoi

We are happy to be capping off our #TeamSugoi week with our returning athlete Andreas Dreitz. Andi entered the triathlon scene relatively recently as an age-grouper and quickly turned pro. 

SUGOI Pro Athlete Liz Lyles
14th, January 2016

Liz Lyles Re-Signs as SUGOI Pro Athlete

Top American Triathlete Joins 2016 Pro Slate

We are happy to be continuing our partnership with American triathlete Liz Lyles and official member of our 2016 global Pro Athlete roster. Liz joined SUGOI after a successful 2014, including two sub-9 performances, a win at IRONMAN Western Australia, and second place at the IRONMAN European Championship in Frankfurt. Lyles placed seventh at the IRONMAN World Championship in Kona, Hawaii, gaining honors as the top American female. She completed 2014 ranking tenth in the world.

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