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RSE - The Elite Standard from SUGOI
4th, March 2016

The Elite Standard

Discover the 2016 Racing Systems Elite Collection

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever. 

SUGOi Pro Athletes
20th, January 2016

Our 2016 Global Professional Triathlete Roster

With representation from the United States, Canada, Denmark and Germany

We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.

SUGOI Pro Athlete Andreas Dreitz
14th, January 2016

Andreas Dreitz Joins 2016 Pro Slate

German Triathlete Stays on Team Sugoi

We are happy to be capping off our #TeamSugoi week with our returning athlete Andreas Dreitz. Andi entered the triathlon scene relatively recently as an age-grouper and quickly turned pro. 

SUGOI Pro Athlete Liz Lyles
14th, January 2016

Liz Lyles Re-Signs as SUGOI Pro Athlete

Top American Triathlete Joins 2016 Pro Slate

We are happy to be continuing our partnership with American triathlete Liz Lyles and official member of our 2016 global Pro Athlete roster. Liz joined SUGOI after a successful 2014, including two sub-9 performances, a win at IRONMAN Western Australia, and second place at the IRONMAN European Championship in Frankfurt. Lyles placed seventh at the IRONMAN World Championship in Kona, Hawaii, gaining honors as the top American female. She completed 2014 ranking tenth in the world.

13th, January 2016

Team Sugoi Welcomes Brent McMahon

A World Class Triathlete From Our Own Backyard

SUGOi is proud to be welcoming 2x Canadian Olympian Brent McMahon from our own backyard to our 2016 global roster of Pro Athletes. Brent is not only an Olympian but also a World Cup Champion, Xterra Champion, IRONMAN 70.3, and IRONMAN Champion and course record holder.

Sugoi Pro Athlete Michelle Vesterby
12th, January 2016

Michelle Vesterby Joins Team Sugoi

We couldn't be happier to welcome Michelle Vesterby to our 2016 slate of Pro Athletes! 

A word that can be used to describe Michelle? Sunny. Her positive-thinking, 'keep smiling' philosophy, and unbeatable determination have netted great results for her in a career that's just getting started. Since turning pro in 2012, Michelle has raced in 24 major triathlons, reaching top 5 in 19 of them. After her memorable 4th place finish at the 2015 IRONMAN World Champion in Kona, Michelle has her sights set reaching that podium in 2016. 

21st, November 2015

Black Friday Is Coming to SUGOi

Get Winter Ready and Save up to 80%

Shop our Black Friday weekend web sale and get incredible deals on bike and training gear to keep you moving through winter and next spring. Get Free Shipping and save up to 80% on winter-ready pieces from last season and 2014 - including our high visibility Zap Bike jackets and thermal Firewall tops. And stock up on for indoor and spring training with Titan and Verve essentials. Sale runs from Friday, Nov. 27 through Monday, Nov. 30 only here at

Mavericks in Miami
28th, October 2015

Mavericks Take on IronMan 70.3 Miami

This past 4 day weekend, the Mavericks spent time in Miami for a combination race weekend at Ironman 70.3 Miami and a film shoot with Jaybird Sport.  The film shoot went wonderfully, capturing lots of pre-race content at Key Biscayne, Virginia Key, Downtown Miami, Jungle Island and South Beach as well as gathering great race day footage of Maverick pro athletes that were competing.  The film crew from Jaybird Sport and Goldstein Productions did an amazing job, and we look forward to seeing the finished product in November.

21st, October 2015

7 Tips for Staying Safe on Your Night Commute

As the days get shorter in much of the top side of the globe, even committed commuters have questions to consider. How comfortable am I riding in traffic in darkness? Do I have the right gear for wet days? Am I ready for cold and wet riding? Taking your bike out on a clear, moonlit night can be exhilarating - and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter - but it still helps to be prepared, so here are our top safety tips for people considering a night bike commute.


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