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Mavericks in Miami
28th, October 2015

Mavericks Take on IronMan 70.3 Miami

This past 4 day weekend, the Mavericks spent time in Miami for a combination race weekend at Ironman 70.3 Miami and a film shoot with Jaybird Sport.  The film shoot went wonderfully, capturing lots of pre-race content at Key Biscayne, Virginia Key, Downtown Miami, Jungle Island and South Beach as well as gathering great race day footage of Maverick pro athletes that were competing.  The film crew from Jaybird Sport and Goldstein Productions did an amazing job, and we look forward to seeing the finished product in November.

21st, October 2015

7 Tips for Staying Safe on Your Night Commute

As the days get shorter in much of the top side of the globe, even committed commuters have questions to consider. How comfortable am I riding in traffic in darkness? Do I have the right gear for wet days? Am I ready for cold and wet riding? Taking your bike out on a clear, moonlit night can be exhilarating - and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter - but it still helps to be prepared, so here are our top safety tips for people considering a night bike commute.

19th, October 2015

Keep Moving this Fall with Ignite

Contemporary Run Solutions

New this fall from SUGOI, we're proud to announce Ignite, a collection of contemporary run pieces for your active life. We have selected only the most premium fabrics to create Ignite, creating our most luxurious collection of training apparel yet.

Ignite garments provide easy, ultra-comfortable layering options for shifting weather patterns and hectic days. Be ready from your morning run, an afternoon ride followed by a stop at the pub and wherever else the day takes you.

Zap Run Jacket
8th, October 2015

Outside Magazine Loves Sugoi

Zap Run Jacket selected for 2016 Buyer's Guide and more

Our friends at Outside Magazine have been pouring on so much love lately, it's (almost) embarassing. But the latest announcement from the award-winning adventure guide has us so excited, we had to share: Outside's 2016 Winter's Buyer's Guide will feature the Zap Run Jacket. In this annual guide to the very best in winter gear, Outside says that "Zap has the brightest reflectivity" of all the running jackets featured. They go on to say it's “a stout windshell absolutely loaded with features", and call out its velcro wrist cuffs, zippered waist pockets and hem draw cord.

The Road to Kona
5th, October 2015

The Road to Kona

SUGOI Athletes discuss taking on their biggest race of the year

Each year thousands of triathletes around the world mark one special date on their calendar above all others: KONA. 

The one they are gunning for all year. For some their ticket comes early in the season and with it the ability to relax during those mid summer races.  For others it might be their nervous final race of the season that earns them the right to compete on triathlon's biggest stage. 

Cheryl  Ironman Canada
7th, August 2015

SUGOI Athletes take on IRONMAN CANADA

Athletes Liz Lyles, Cam Wurf, Steph Corker, Cheryl Orlovsky, and Marla Zucht travelled from near and far to participate in one of the longest running IRONMAN races. An incredibly challenging course, our athletes didn’t shy away, even during monsoon rains and freezing temperatures.

21st, July 2015

Notice to Web Store Customers

UPDATE - On September 23, Sugoi Performance Apparel began updating internal systems to better serve you. These updates are now complete. Thank you for your patience during this time.

Contact our Customer Service team with any feedback you may have at 1.800.432.1335 or consumer@sugoi.com.

20th, July 2015

The Cycling Cooler Collection

Intelligent Fabrics meet Engineered Performance to conquer summer heat

During the hot summer season, managing body temperature creates huge challenges as the mercury rises. For SUGOI, meeting that challenge for over 27 years has helped define our design philosophy: Intelligent Fabrics meet Engineered Performance.

15th, May 2015

Andreas Dreitz wins Ironman 70.3 Mallorca

Sugoi Triathelte defends his 2014 crown

SUGOI Brand Champion Andreas Dreitz of Germany defended his crown at Ironman 70.3 Mallorca. For the second year in a row Drietz took the top spot on the gorgeous Spanish island.

27th, March 2015

SUGOI Announces 2015 Sponsorships

SUGOI is thrilled to announce its key sponsorships for the 2015 cycling and triathlon season. Teams include: Pepper Palace Pro Cycling, the Maverick Multisport Elite Triathlon Team, Sho-Air/Cannondale, and SoCal Cycling.

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