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11th, March 2015

Stow and Roll

Take on variable spring weather with the ultimate packable jacket

Spring is finally in the air. The clocks have sprung forward. Our favorite Spring Classic races have kicked off in fine form. It's time to start thinking of shedding some of those heavier thermal layers and prepping your spring apparel staples. Probably the most important quiver in your spring arsenal? The lightweight packable jacket.

6th, January 2015

Intelligent, Engaging and Beautiful

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Our VP of Design, Rob Gill sat down with Men's Fitness Magazine to chat about his design inspirations, the all new Alpha Hybrid Jacket and braving the winter commute in Canada. Read about 'the holy grail" of insulation, winter bike commuting and the essential ingredients of every item of SUGOI apparel.

24th, December 2014

Happy Holidays

May all your holiday wishes be fully illuminate! Have a mega-watt holiday season and very Zappy New Year!

12th, December 2014

Bicycling Magazine Editor's Choice Award

Editors place Women's RS Pro Bib Short at the top of the podium.

Each year the staff at Bicycling Magazine spends months evaluating who will make the cut. If your lucky enough to make it as a finalist your product then goes through months of testing with the staff to determine the best of the best. We’re pleased to announce the Sugoi Women's RS Pro Bib Short has received the Editor Choice Award for 2014. Featured among the best cycling shorts in the industry, our bib shorts stood above all others.

4th, December 2014

December Jersey of the Month

The ultimate holiday sweater, now in jersey form.

The Carlton Jersey has arrived! Look your holiday best this season and spread some cheer while clocking those holiday miles.

19th, November 2014

November Jersey of the Month

Stay Classy Jersey raises awareness for Prostate Cancer research

As many guys are pushing past the peach fuzz stage on their Movember moustaches, we’re taking time out to highlight the Stay Classy Jersey. Feel like a classy gentleman as you ride in style, knowing proceeds from every jersey sold go to help support Prostate Cancer research and education.

Canadian Hero Jersey
10th, November 2014

The Canadian Hero Jersey

Helping the families of those who serve

As we take time remember those who have given their lives for our country, we are proud to highlight the Canadian Hero Jersey. Proceeds for the jersey are donated to the Canadian Hero Fund a charitable organization dedicated to supporting Canadian military personnel and their families, providing scholarships for the families of fallen soldiers.

Sugoi Introducing Alpha Hybrid
2nd, October 2014

Introducing Alpha

The world’s most breathable insulation

Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet.  Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.

Sugoi Matt Lieto Triathlete Instagram Takeover
2nd, October 2014

Matt Lieto Instagram Takeover

At the Ironman World Championships in Kona

We love him. You love him. And now he is taking over our Instagram page. Pro triathlete Matt Lieto will join us in showing you around the Ironman World Championships in Kona from his unique & often hilarious perspective.

Check out this great article on to learn more about Matt and his remarkable fitness transformation from overweight spectator to professional triathlete. 

Sugoi October Ride for Hooters Breast Cancer Awareness Jersey
2nd, October 2014

October Jersey of the Month

Breast Cancer Awareness “Ride For Hooters” Jersey

We continue our Custom Jersey of the Month program for October with the “Ride For Hooters” Jersey!

Five dollars of every jersey sold  is donated to the Breast Cancer Awareness Foundation, committed to saving lives through early detection, awareness and education.


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