Thank you for your interest in SUGOI.

You are being redirected to our US site where you’ll find information on the latest news about us and our collections. Currently, we offer shipping within the US and Canada.
Subscribe to our email newsletter to get the latest news from SUGOI in your country.

We take protecting your privacy seriously. Please read our updated Privacy Policy for more information.

Our Technology

Sugoi harnesses the latest technology within every garment we create. Intelligent fabrics, award-winning design, fit, and construction techniques are bestowed on our apparel to provide every performance advantage available.  Years of research and development fuels the designer insight that keeps our apparel ahead of the pack.

Sugoi Fall/Winter 2018 Cycling Collection

For a sport where feel is intimately connected to performance, the interface between rider and bike is vital. The importance of a good chamois is easy to discern: padding without bulk provides comfort for long miles in the saddle and protection against chafing; material choice drives ventilation and moisture management.

Our modern lives force us outdoors to commute and train in the dark, making it essential to be visible at night and safely extend your activity window. SUGOI’s Zap Collection has always upheld our standards for design, technology, and performance while providing high visibility in low light and darkness.

Every athlete has different layering needs. At SUGOI, we work from the inside out, providing the optimal protection – one layer at a time – for any climate. We use our home-grown Canadian expertise to build fabrics that shield against extreme weather, regulate temperature, stretch with the body and provide maximum comfort so athletes at every level can focus on their performance.

Sugoi Versa II Jacket, new for Fall/Winter 2018

It’s not enough to have pieces that trap the water out, only to trap heat inside and soak you with sweat.

With the RSE Neoshell Jacket we introduced the world’s most breathable waterproof cycling jacket. Then we made the best rain jacket even better with the addition of Vislon zippers, enlarged back pocket storage and storm flap and a robust drop hem gripper.

The Metro Jacket continued the story of breathable waterproof with a stylish rain jacket that can take you on and off the bike, throughout your active life.

Sugoi Alpha Hybrid Jacket, Fall/Winter 2018 Collection

Every Condition. Every ride. Every Training need. From the first fall morning chill to the deep winter bite, SUGOI apparel meets your demands for versatile thermal solutions during high performance training both on and off the bike. 

Sugoi Spring/Summer 2019 Women's Cycling Collection

Our latest bike collection refines every need of the modern female cyclist with next-level performance, women-specific functionality and ultra-flattering silhouettes.

The SUGOI 60 Day Comfort Guarantee - available on all 2017 bike shorts, tights and select gloves

With SUGOI's 60 Day Comfort Guarantee, you can test ride any pair of padded shorts, knickers or tights risk free for 60 days. See for yourself that we make the most comfortable cycling shorts and tights available.

Select Your Region

Choose a region below for accurate pricing & regional-specific contents.