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Our Technology

SUGOI harnesses the latest technology within every garment we create. Intelligent fabrics, award-winning design, fit, and construction techniques are bestowed on our apparel to provide every performance advantage available.  Years of research and development fuels the designer insight that keeps our apparel ahead of the pack.

For a sport where feel is intimately connected to performance, the interface between rider and bike is vital. The importance of a good chamois is easy to discern: padding without bulk provides comfort for long miles in the saddle and protection against chafing; material choice drives ventilation and moisture management.

Our modern lives force us outdoors to commute and train in the dark, making it essential to be visible at night and safely extend your activity window. SUGOI’s Zap Collection has always upheld our standards for design, technology, and performance while providing superb visibility in low light and darkness.

Shop Winter Bike Layers

Every athlete has different layering needs. At SUGOI, we work from the inside out, providing the optimal protection – one layer at a time – for any climate. We use our home-grown Canadian expertise to build fabrics that shield against extreme weather, regulate temperature, stretch with the body and provide maximum comfort so athletes at every level can focus on their performance.

SUGOI Rain Protection - Performance Waterproof Outerwear

It’s not enough to have pieces that trap the water out, only to trap heat inside and soak you with sweat.

With the RSE Neoshell Jacket we introduced the world’s most breathable waterproof cycling jacket. This year we made the best rain jacket even better with the addition of Vislon zippers, enlarged back pocket storage and storm flap and a robust drop hem gripper.

The Metro Jacket continues the story of breathable waterproof with a stylish rain jacket that can take you on and off the bike, throughout your active life.

SUGOI Thermal Regulation - performance warmth

Every Condition. Every ride. Every Training need. From the first fall morning chill to the deep winter bite, SUGOI apparel meets your demands for versatile thermal solutions during high performance training both on and off the bike. 

With fabric for every condition, SUGOI owns performance warmth with breathable insulations like Polartec Alpha®, the windproof protection of Firewall, and performance knits like the breathable MidZero and the world’s heaviest thermal fabric SubZero. Fabrics are intelligently engineered using Zone Construction to achieve ideal thermal regulation.

Sugoi Women's Bike Collection, Spring/Summer 2017

Our latest bike collection refines every need of the modern female cyclist with next-level performance, women-specific functionality and ultra-flattering silhouettes.

The SUGOI 60 Day Comfort Guarantee - available on all 2017 bike shorts, tights and select gloves

With SUGOI's 60 Day Comfort Guarantee, you can test ride any pair of padded shorts, knickers or tights risk free for 60 days. See for yourself that we make the most comfortable cycling shorts and tights available.

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