Press Releases & News

  • Geoff Kabush rockin' the new Sugoi Escape Velocity Spring Series Winner's jerseys

    Geoff Kabush rockin' the new Sugoi Escape Velocity Spring Series Winner's jerseys

    Posted on 2013-03-18

    by Rachel Berbudeau

  • SUGOI PERFORMANCE APPAREL NAMED OFFICIAL PERFORMANCE APPAREL OF IRONMAN IN NORTH AMERICA AND EUROPE

    Burnaby, B.C. — February 28, 2013 — IRONMAN is proud to announce SUGOI Performance Apparel as the new official performance apparel of IRONMAN® triathlons in North America and Europe...

    Posted on 2013-02-28

    by Rachel Berbudeau

  • German newspaper Die Welt reviews Sugoi's RSX mountain bike short

    German newspaper Die Welt reviewed Sugoi's RSX mountain bike short and loved that the lightweight outer shell . Read more about Sugoi's RSX short

    Posted on 2013-02-25

    by Rachel Berbudeau

  • I Run This Town - Motivational Quotes You Can Wear

    FitBie has highlighted SUGOI’s I Run This Town short sleeve shirt in a roundup of motivational activewear.

    Posted on 2013-02-19

    by Rachel Berbudeau

  • Become a Sugoi Brand Champion

    Sugoi's unique Brand Champions program supports and encourages outstanding people who differ from the average athlete - those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and to embody a motivating attitude, wherever they go.

    Apply Now