Brand Champions

SUGOI Performance Apparel Wins Prestigious Polartec® APEX Award

Award recognizes Excellence in Design and Innovation
 
Burnaby, B.C. — July, 31, 2013 — SUGOI Performance Apparel, a division of Dorel Industries (TSX: DII.B, DII.A), has won a prestigious Polartec® Apex award for their new RSR Race Top and RSR Race Tight, in stores Fall 2013. The Polartec® APEX Award recognizes the best Polartec®-based products available to consumers each year.
 
Each year a panel of judges selects the winners based on the style, function, workmanship, and fit of the garments as well as the most innovative and appropriate uses of Polartec fabrics in the designs. Apparel brands from around the world submitted over one hundred garments this year. The Polartec® APEX Awards are presented to the designers and companies that make the most outstanding Polartec® based products.
 
The award is a result of the new partnership in technical fabric between SUGOI and Polartec® – a relationship that will change the playing field in bike and run apparel. “SUGOI is honored to be recognized for this prestigious award," says Kyle Weiner, SUGOI President. "SUGOI prides itself in pushing the boundaries of innovation technical fabrics and design. This award is a recognition that we`re continuing to reach this goal.”
 
“The Polartec® APEX Award is all about recognizing excellence in innovation, function and design, and encouraging these types of collaboration with our team as Polartec® continually expands the limits of what fabric can do,” says Allon Cohne, Polartec Global Marketing Director.
 
SUGOI’s new RSR Race Top and RSR Race Tight are the ultimate pro-fit race pairing, constructed with Polartec’s® renowned Power Stretch® fabric that moves seamlessly with the body while providing protection from the elements keeping the athlete dry, warm and comfortable. Essential to supplying comfort during cold weather activity such as skate skiing, snowshoeing and running, the body-hugging 4-way stretch fabric works to spread and evaporate moisture from the athlete’s skin. Critical bonded seam with external taping deliver enhanced mobility and warmth in both the Race Top and Race Tight for enhanced performance.
 
Winners will receive this year’s Malden Trophy—the new Polartec APEX Award—at special award ceremonies in the Polartec booth at Outdoor Retailer Summer Market shows on July 31, 2013. SUGOI Creative Director, Rob Gill will be on hand to receive the award at Outdoor Retailer Summer Market.
 
To learn more about SUGOI, visit SUGOI.com and follow the brand on Facebook at SUGOI Performance Apparel or Twitter at SUGOI_Apparel.
 
ABOUT SUGOI
SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-four countries worldwide. It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, Sugoi has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. For more information on SUGOI please visit www.sugoi.com.
 
 
 
 
 
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Media Contact Info
Richard Adams
SUGOI Marketing Manager
604 637 8945
Radams@Sugoi.com

Posted on 2013-08-15