Press Releases & News

SUGOI PERFORMANCE APPAREL NAMED OFFICIAL PERFORMANCE APPAREL OF IRONMAN IN NORTH AMERICA AND EUROPE

Burnaby, B.C. — February 28, 2013 — IRONMAN is proud to announce SUGOI Performance Apparel as the new official performance apparel of IRONMAN® triathlons in North America and Europe. For the next three years, SUGOI, a division of Dorel Industries (TSX: DII.B, DII.A), will offer athletes intuitive designs, extensive jersey customization and state-of-the-art materials.

 

“SUGOI is honored to be named the exclusive technical performance apparel partner for IRONMAN," says Kyle Weiner, SUGOI President. "The IRONMAN brand is internationally recognized as the pinnacle endurance event for athletes. It is a true testament of quality for SUGOI when elite athletes validate the superior performance and technical features of the brand’s products. With this new affiliation, SUGOI’s commitment to innovation and consumer relationships has never been stronger.”

 

In addition to building the official performance race apparel that is customized for IRONMAN and IRONMAN 70.3® events in North America and Europe, SUGOI will also launch an exclusive line of “M-DOT” branded merchandise. The collection will include a range of men’s and women’s bike and run gear built to withstand all-season athlete training.

 

SUGOI will also outfit the elite IRONMAN Executive Challenge program that offers business leaders exclusive privileges to the world’s most challenging endurance event. As part of this sponsorship, every Executive Challenge participant will now receive SUGOI custom tri apparel.

 

“We are excited to add SUGOI to our strong family of official sponsors,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “SUGOI and its performance apparel have been of great benefit to our athletes over the years. This relationshipwith SUGOI is another important part of our ongoing efforts to enhance our athlete offerings.

 

” SUGOI’s new IRONMAN merchandise will launch at the 2013 Accenture IRONMAN 70.3 California, taking place in Oceanside, Calif. on March 30. To learn more about SUGOI and its relationship with IRONMAN, follow the brand on Facebook at SUGOI Performance Apparel or on Twitter at SUGOI_Apparel.

 

For more information on IRONMAN, please visit www.ironman.com. Media-related inquiries for IRONMAN should be directed to media@ironman.com.

ABOUT SUGOI

SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-four countries worldwide. It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, Sugoi has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. For more information on SUGOI please visit www.sugoi.com.

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®.

For more information, visit www.ironman.com

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Media Contact, SUGOI US:

Bill Rudell bill.rudell@cyclingsportsgroup.com

805.553.9746

 

Media Contact, SUGOI Canada:

Kelly Aldinger phone: 604-637-8944

email:kaldinger@sugoi.com

 

Consumer Contact for SUGOI:

Email: consumer@sugoi.com

Phone: 800 432 1335

Posted on Feb 28, 2013