Brand Champions

Cannondale Celebrates 40th Anniversary With Limited Edition Liquigas-Cannondale Team Kit

"The Philadelphia International Championship is the longest running and most important single-day cycling road race in the United States. For this race only, fans will get a chance to see the Liquigas-Cannondale Pro-Cycling team ride in slick black, green and white kits, mirroring Cannondale’s company colors.

Key Liquigas-Cannondale riders in Philadelphia will be Peter Sagan, Jurai Sagan, Ted King and Tim Duggan. Sagan is fresh off a strong performance at the Tour of California, where he dominated various sprints each day and won the longest stage, ultimately taking the coveted green Herbalife Sprint Points Jersey. King and Duggan also showed their strength with strong showings at the USPro Championships in Greenville, SC.

“For forty years, Cannondale has been dedicated to creating the perfect ride. Our partnership with the Liquigas-Cannondale team brings this focus to life, and we’re thrilled to be able to celebrate it with a limited edition team kit,” said Bob Burbank, General Manager, Cannondale.
SUGOI Performance Apparel is the team’s 2011 technical apparel sponsor. SUGOI’s Pascal Wehr works in close consultation with the Liquigas-Cannondale Pro-Cycling team to perfect the kits.

Wehr said “The 2011 kits feature anatomically correct construction and purposely fitted stretch and ventilation panels, all designed to support the fastest ride possible. SUGOI is excited to have the opportunity to field test new innovations, making sure the riders get the best possible product and technology. Plus it is a simply beautiful looking kit.”

The consumer version of the kit is available to consumers both as an authentic kit and as a replica in black. It is available now in stores that carry SUGOI or Cannondale as well as online at sugoi.com.

ABOUT CANNONDALE
Cannondale is a premium brand of Cycling Sports Group, part of Dorel Industries (TSX: DII.B, DII.A). Founded in 1971, Cannondale is a global industry leader with a strong heritage in design, development and manufacturing of high performance bicycles, apparel and accessories. With a reputation for continuous innovation and quality, Cannondale corporate headquarters is located in Bethel, Connecticut, USA, with offices in Canada, Holland, Japan, Switzerland, Australia, United Kingdom, Taiwan and an assembly/manufacturing facility in Bedford, Pennsylvania. For more information, visit www.cannondale.com.

ABOUT SUGOI
SUGOI is a premium brand within the Apparel Footwear Group division of Dorel Industries (TSX: DII.B, DII.A). It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, Sugoi has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. Sugoi employs over 250 team members at its location in Burnaby, British Columbia. For more information on SUGOI please visit www.sugoi.com.

ABOUT LIQUIGAS SPORT S.p.A Liquigas Sport S.p.A is a limited company designed to manage a team of professional riders. It was established on July 13, 2004 with its head office in Brescia and a secondary administrative headquarters in Milan. While Liquigas is committed to excelling on the roads of the grand tours and the classics, above all it is fuelled by fundamental values like honesty and sportsmanship, sponsoring programs such as Liquigas Camp, a proper cycling school for children between the ages of 7 and 12 years old. This initiative is now in its third year and brings together budding young cyclists with riders from the Pro Team.

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SUGOI Media Contact:
Sarah Cantrill
Sugoi PR & Communications Manager
C: 360.878.2859 II E: scantrill@sugoi.com "

Posted on Aug 1, 2011