Press Releases & News

  • Geoff Kabush rockin' the new Sugoi Escape Velocity Spring Series Winner's jerseys

    Geoff Kabush rockin' the new Sugoi Escape Velocity Spring Series Winner's jerseys

    Posted on Mar 18, 2013

    by Rachel Berbudeau

  • Moreno Moser wins, Peter Sagan second

    March 2, 2013 – With a great team performance and an amazing action, Cannondale Pro Cycling scored a beautiful double at Strade Bianche. Moreno Moser claimed asolo win after an attack with 17 km to the finish, while Peter Sagan jumpedfrom the chase group of favorites to claim second place. For the young Italian Moser, this is the first win of the season and the sixth as a professional. For Cannondale Pro Cycling, the Strade Bianche is the fourth victory since the team's launch in January.

    Posted on Mar 4, 2013

    by Rachel Berbudeau


    Burnaby, B.C. — February 28, 2013 — IRONMAN is proud to announce SUGOI Performance Apparel as the new official performance apparel of IRONMAN® triathlons in North America and Europe...

    Posted on Feb 28, 2013

    by Rachel Berbudeau

  • German newspaper Die Welt reviews Sugoi's RSX mountain bike short

    German newspaper Die Welt reviewed Sugoi's RSX mountain bike short and loved that the lightweight outer shell . Read more about Sugoi's RSX short

    Posted on Feb 25, 2013

    by Rachel Berbudeau

  • I Run This Town - Motivational Quotes You Can Wear

    FitBie has highlighted SUGOI’s I Run This Town short sleeve shirt in a roundup of motivational activewear.

    Posted on Feb 19, 2013

    by Rachel Berbudeau

  • Become a Sugoi Brand Champion

    Sugoi's unique Brand Champions program supports and encourages outstanding people who differ from the average athlete - those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and to embody a motivating attitude, wherever they go.

    Apply Now