Press Releases & News

  • News: Military Times Bra Review

    The Military Times featured the SUGOI RSR Sports Bra in a recent issue. The sports bra is included in “Body Shop Support System,” a roundup of the best sports bras that women in the military can exercise in while off duty.  The bra is touted as perfect for a long run boasting no chafing, an excellent fit and good breathability.

    Posted on Dec 9, 2011

    by Sugoi Marketing

  • News: Outside Buyer's Guide Winter Edition

    Outside Magazine’s 2011-2012 Winter Buyer’s Guide has hit the shelves, and SUGOI is prominently featured in three different categories of this elite guide.  The men’s Piston 140 L/S is touted as feeling good and being a great fast-wicking compression base layer, while the men’s Firewall 220 Zip is perfect for winter running. The wind-blocking jacket provides ample stretch and reflection for nighttime visibility. In a roundup of winter women’s apparel, the RPM Thermal Pants’ wind- and water-resistant qualities are called out. 

    Posted on Dec 7, 2011

    by Sugoi Marketing

  • News: Ultrarunning Magazine - Winter Gloves

    Winter Gloves
    by Donald Buraglio

    Any ultrarunner knows that during long trail outings, the little things matter: forgetting to cut your toenails before a race will lead to nightmarish blisters at mile 30; electrolytes you skipped early in the day will leave you depleted in the mid-afternoon heat; the spare batteries you forgot to pack will ruin your evening when your headlamp beam dies.  When it comes to winter running apparel, gloves are the little things: they aren’t as glamorous or heavily marketed as big-ticket items like jackets and tech fabric pants, but they can ruin your day if overlooked or poorly considered...

    Posted on Dec 7, 2011

    by Sugoi Marketing

  • News: Switchback Magazine review Gustov Shorts

    GUSTOV SHORTS FROM SUGOI
    We want a quality chamois in our trail shorts, but the reality is, they take a beating.  Shred a pair and that quality chamois liner can find itself an orphan with no outer to keep it company. The Gustov has the quality chamois we want for a long day on the trail, the four way stretch, anatomically designed, sleek RC Pro with a quick drying surface and ventilation channel that is perfect for a hot day. The quality outer ensures the chamois liner will have its partner in crime for many seasons.

    Posted on Dec 7, 2011

    by Sugoi Marketing

  • News: SUGOI Featured in ESPN High School

    ESPN High School is on newsstands and features the SUGOI Versa Jacket in the outlet’s holiday gift guide. The jacket is the “cool convertible” piece that all young ladies need for the holidays. The piece highlights that in unpredictable weather the Versa adapts well.

    Posted on Dec 6, 2011

    by Sugoi Marketing

  • News: Cycling Jackets; The Ins and Outs of These Essential Outer Layers (+ Sugoi Jacket GIVEAWAY) | Cycle and Style

    So it’s official, winter is upon us. The snow is flying and the temperature is consistently chilly.  What does this mean for us and our bikes? Time to hang up the towel until next year? NO;  the answer to year round biking can be found in the perfect cycling JACKET. But of course, it can be difficult to find the perfect jacket because there are so many options to choose from... 

    Posted on Dec 6, 2011

    by Sugoi Marketing

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