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SUGOI Introduces the Peter Sagan “Green Machine” Signature Jersey

SUGOI Custom and Cannondale Pro Cycling team captain collaborate to create signature jersey

May 5, 2014 – Burnaby, B.C. – SUGOI Performance Apparel, a brand of Dorel Industries Inc. (TSX: DII.B, DII.A), is proud to introduce the Peter Sagan “Green Machine” Signature Jersey.

Young, exciting to watch with an incredible nose for the finish line, 24-year-old Peter Sagan has already reached success and stardom on the world cycling stage. After a mega-watt 2013 season that included a repeat Green Jersey win at the Tour De France, the Cannondale Pro Cycling all-round assassin continues to wow fans and is a favorite at every race.

Starting in January 2014, with a rough hand drawing and an idea, Sagan worked closely with SUGOI’s in-house design team to create a jersey inspired by his personality and Hulk-like racing character and alter ego: the Tourminator. Collaborating both in person and through SUGOI’s Custom Live Art Direct, rider and artist shared computer screens and video chat from wherever Peter was on the road. This allowed the “Green Machine” design to quickly take shape. Using the Live Art Direct system that is available to all SUGOI customers, revisions came together quickly and soon the “Green Machine” jersey was born.

“I wanted a jersey that spoke to my inner drive to win, but also shows off my fun side. Working with SUGOI they quickly understood my vision, and I hope people love the jersey as much as I do!” says Peter Sagan.

At its core, the jersey is built on SUGOI’s custom RS Jersey. The bold design depicts Sagan’s “Green Machine” – a personality that cannot be contained. Lurking just below the surface of his Cannondale Pro Cycling livery, a powerful engine of fire and fury are ready to be unleashed at just the right moment in a race. His Slovakian DNA runs deep within his embedded national emblem and the eyes on his back address all those attempting to catch his wheel.

The jersey is available for purchase now at Sugoi.com and a limited run of the custom RS Jersey, high performance pro design with full zip front, will be unveiled in time for the Amgen Tour of California, beginning May 11, as Sagan looks to extend his stage win record even further. The signature jersey will be available at finer bike shops across North America June 15. Suggested retail price: $100.00 USD.For more information on SUGOI Custom Design, visit Sugoi.com/custom and follow Sugoi Facebook, Twitter and Instagram.

Posted on May 6, 2014