Brand Champions

SUGOI Introduces RSE NeoShell® Team Edition Jacket for Cannondale Pro Cycling Team

February 27, 2014 (Burnaby, BC) – SUGOI Performance Apparel, a premium brand of Dorel Industries Inc. (TSX: DII.B, DII.A) today introduced the new RSE NeoShell® Team Edition Jacket. The jacket will be worn exclusively by the Cannondale Pro Cycling team, which includes elite riders Peter Sagan, Ivan Basso, Elia Viviani, Moreno Moser and Ted King. Jackets will be available to the team beginning in March, in preparation of the European Spring Classics, legendary for their predisposition to inclement weather.

As a result of months of testing with the Cannondale Pro Team riders, with the last fitting made in January at the team launch in California, the new RSE NeoShell® Team Edition Jacket has now joined the official 2014 race kit. The team tested the jacket for fit, comfort and breathability during numerous training rides over the past year. Riders all agreed that the jacket is the ultimate piece of apparel for wet and windy weather riding. “If I’m riding all day, this is the perfect jacket to keep me warm and dry,” said Ted King.

The jacket is constructed with the core fabrics, design and specifications of the RSE NeoShell® available now to consumers. Special team adjustments were made to meet the specific sizing for individual riders, including arm length, drop tail coverage, zipper position, front pocket removal, sponsorship logo placement and fabric color in the signature Cannondale green. “Having the team wear this jacket validates our goal to design a jacket specifically for elite riders that stand out among the competition,” commented SUGOI Creative Director Rob Gill.

“With weather related issues forecasted to plague Europe in 2014, the right apparel will play an ever increasing role in a team’s performance. With the introduction of the SUGOI RSE NeoShell® Jacket to the Cannondale Pro Cycling apparel roster, athletes will stay warm and dry inside and out, with this ultra-breathable waterproof jacket,” Gill added.

When SUGOI set out to engineer the world’s most breathable, waterproof cycling jacket, the final obstacle was finding a material that met their exacting demands. A partnership with fabric giant Polartec® gave the brand access to NeoShell®, a remarkable new fabric that allowed SUGOI to create the jacket they always wanted. Its secret is unprecedented breathability, courtesy of dynamic two way air exchange. Combined with the waterproof performance of a hard shell, a new era of cycling jackets was born. The RSE NeoShell® Jacket is available in Matador Red, Cyan and Black for $280.00 at bicycle retailers across North America and Europe.

Polartec® NeoShell® Fabric specifications: • 100% waterproof • 99.9% windproof • Active air exchange significantly enhances breathability • Quiet, lightweight, stretch and drapable fabric

RSE NeoShell® Jacket – Cannondale Team Edition Specifications • Tailored Pro Fit • Fully taped seams and zippers for full rain and wind protection • 2 rear zippered hand pockets • Lowered drop tail • Velcro cuff closures • Pull ties • Custom Cannondale Green Colour

To learn more about SUGOI and the RSE NeoShell® Jacket go to SUGOI.com, Facebook, Twitter, and Instagram.

RSE NeoShell Team Edition Jacket Facebook Contest:

Between February 27 and April 8, be sure to visit the SUGOI Facebook page for a chance to win an exclusive RSE NeoShell® Team Edition Jacket. A Grand Prize package will also be given away and will include a Cannondale Pro Cycling Replica Jersey and Bib Short. During this time, SUGOI will also be hosting additional apparel giveaways so be sure to be on the lookout.

About SUGOI: Since 1987, SUGOI has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. For more information on SUGOI please visit www.sugoi.com. It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear.

SUGOI is a division of Dorel Industries (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel’s powerfully branded products include Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti in Juvenile, as well as Cannondale, Schwinn, Mongoose, GT, Caloi, IronHorse and SUGOI in Recreational/Leisure. Dorel has annual sales of US$2.6 billion and employs 6,300 people in facilities located in twenty-four countries worldwide.

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MEDIA CONTACT:

Bill Rudell 805.553.9746 bill.rudell@cyclingsportsgroup.com

Sofia Whitcombe

203.845.8402 sofia.whitcombe@cyclingsportsgroup.com

Posted on Feb 27, 2014