Customer Service FAQ

Contact Us

Monday - Friday 8:30am - 5:00pm PST, email us at

How do I contact SUGOi?

At SUGOi we are proud to support local bike dealers, for general question about SUGOi apparel, we recommend that you use our Dealer Locator and contact the nearest dealer to you. For other inquires you can reach us during regular business hours: Monday – Friday: 8:30am – 5:00pm (PST)

North America: 1.604.875.0887 ; Europe: +1.604.875.0887  ; U.K: +44 (0)1202 732288

Toll free phone: 1.800.432.1335

Or email us: North America:

U.K. :

Does Sugoi have Retail Stores?

SUGOi does not currently have retail stores but is proud to support and distribute SUGOi apparel internationally to many independent dealers across the globe.

Please use our Dealer Locator to find the closest dealer near you.

What is SUGOi's Warranty Policy?

We are proud to stand behind the high quality and performance of our product, but we're human and on the rare occasion you are unsatisfied with your purchase, please let us know!

Our warranty is one year from date-of-purchase from an authorized dealer to the original purchaser. Please read our complete Warranty / Return Policy for more information.

I placed an order from but it came from another store, why?

SUGOi is affiliated with Shopatron, an authorized online payment merchant. When you purchase through your order may be processed by one of our authorized dealers in your area. This allows us to support our dealers and provide you with some awesome SUGOi apparel.

SUGOi currently has an online store for the US and Canada only

How do I determine my size in SUGOi clothes?

The best way to determine your size is to head to your nearest SUGOi dealer and try on some awesome apparel, or you can use our Fit Guide.

How should I care for my SUGOi item?

Take care of your gear and it takes care of you. The best way to wash your SUGOi item is: Machine wash (gentle cycle) mild soap, Tumble dry low /or air dry.