SUGOI Performance Apparel is proud to be the official performance apparel of IRONMAN® triathlons in North America and Europe. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®.
In addition to building the official performance race apparel that is customized for IRONMAN and IRONMAN 70.3® events in North America and Europe, SUGOI also creates an exclusive line of “M-DOT” branded merchandise. The collection includes a range of men’s and women’s bike and run gear built to withstand all-season athlete training. SUGOI also outfits the elite IRONMAN Executive Challenge program that offers business leaders exclusive privileges to the world’s most challenging endurance event. As part of this sponsorship, every Executive Challenge participant receives SUGOI custom tri apparel.
To learn more about IRONMAN, visit www.ironman.com