Canadian bike apparel brand selected as Official Technical Apparel Sponsor for Pro Team

Burnaby BC - January 14, 2013 - SUGOI Performance Apparel announced today that it will join the Cannondale Pro Cycling Team as the Official Technical Apparel Sponsor for the 2013 season. The exclusive sponsorship includes designing the official team kits, including the pro jersey and high performance cycling bib short with the award-winning RS chamois SUGOI has become celebrated for since its inception in 1987.

“SUGOI is synonymous with superior cycling gear so it is a natural fit for us to work with pro athletes and move into the pro tour arena” says Kyle Weiner, SUGOI President. “What is particularly exciting for us, and for the public, is that the pro kits will also be available for anyone to purchase through our retail partners.”

Available in stores across the globe in Spring 2013, the Pro Team line offers a design & fabric concept that enables avid cyclists to experience the same elite product that the world’s top professional athletes wear. To ensure the apparel was highly performance driven, SUGOI worked closely with the team to test & develop the full kit for consumers.

“This didn’t happen overnight” says Weiner. “We worked for months, with the team and with Cannondale, to design a kit that is reflects the quality, comfort & style that world champion cyclists rely on and are proud to wear. We are thrilled with the result and can’t wait for consumers to experience the apparel for themselves.”

A highlight of the kit is the Pro Jersey which introduces the of Gobi3 fabric to the SUGOI line. An evolution from the previous Gobi fabrics SUGOI has offered, Gobi3 is the most elite summer performance fabric on the market. The lightweight stretch of the fabric contours to the body for natural unrestricted movement while offering the most extreme moisture management available.

The Pro jersey will be complimented by a full kit including a bib short -  in SUGOI’s top selling RS design  - a Pro vest, arm warmers, cycling gloves, socks and race caps.

The Cannondale Team sponsorship was announced this week at the official launch in Los Angeles where the public was also introduced to the team captains which include: Ivan Basso, Peter Sagan, Elia Viviani, and Moreno Moser.

The Cannondale Pro Cycling season kicks off on January 20, 2013 at the Santos Tour Down Under.

Cannondale Pro CyclingTour Schedule