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6th, February 2018

Create a community, express a shared identity, and make your mark.

We’ve transformed our Custom Apparel website to make it simple to find the best apparel for your team, store, event, or brand. With award-winning apparel, a talented in-house design team and dedicated Custom Specialist, we provide an easy and personalized process to ensure you get the product that is right for you.

Custom Apparel Website

Sugoi Custom Chamois Sewing

Expert Fabrication

We are dedicated to sourcing the best technical fabrics from around the world. Our fabrics provide the optimal protection and performance qualities. From cooling summer fabrics that are lightweight and wick moisture to keep you dry, to thermal layers that don't trap heat for the winter training months.

Sugoi Custom Elite Collection

New For 2018: Elite Race Collection

Designed in collaboration with Pro Continental athletes, our Elite Collection is focused on second skin fit, featuring the finest in performance materials. Using state of the art patterning and construction techniques, this uncompromising collection is made for racers who demand the best.

Elite Collection

Making Your Mark

Your apparel design is your signature - a shared identity that unifies your team and drives your vision.

Sugoi Custom Design Services

House of Design

Our in-house graphic designers are ready to conceptualize your dream aesthetic. Share your vision and we bring it to life.

Sugoi Custom Quick Design Examples

Need Inspiration?

Our Quick Design templates are an easy way to get started using our pre-designed graphics. Choose a design, select colors, provide your logos and our team will have a proof ready in no time.

Quick Design Templates

Live Art Direct

Bring our design studio to your desktop. Our screen sharing video conference allows you to see your design take shape, as you provide feedback in real time. Book a Live Art Direct consultation with one of our graphic artists to get your design just right. Reposition logos, try different color mockups or graphics and see the results immediately on our 3D models. Access to our in-house design team is just a few clicks away, so what once took days now takes minutes.

Live Art Direct

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