The very latest SUGOI products and collections.
The Newest Additions to the RS Collection
Iconic, award-winning, best of breed; these are some of the laurels that have been attributed by athletes and critics alike. The Racing Systems collection is our benchmark of performance.
For 2019, we've reinvented our RS Jerseys to deliver contemporary style and wrinkle-free, ride-position fit. Articulated sleeves and paneling offer optimal efficiency, while ultra-lightweight fabrics provide active stretch and recovery.
The Story Behind This Season's Prints
For this season's style, our print artist walked the streets of our Vancouver home base, and found inspiration in the natural forms and urban patterns she found throughout the city. This season's prints reflect Vancouver's unique juxtaposition of green space, glassy modernist architecture, and proximity to the ocean and mountains. The palette is a mix of warm neutrals and fresh pops of colour.
Every Element Considered.
Mix up your workouts to stay energized. Snowshoeing, xc skiing - with fresh snow comes fresh opportunities!
With the right gear combo, you’ll have every element considered to take on cold urban training and the freedom to venture into higher elevations. The all new ZeroPlus Wind Pant has been redesigned with added wind and water resistant front panels, so you can stay warm and push further. Combined with the incredibly breathable Alpha Hybrid Jacket, you won’t be afraid to set a quick pace, knowing your won’t overheat, or grow cold during recovery cycles.
Resistor Neoshell Jacket provides the latest in waterproof breathability.
Here in the Pacific Northwest, we know a thing or two about rain. The verdict – it’s just as important to not get soaked from your own sweat as it is from the rain! To do this you need a jacket that is not only 100% waterproof, but also breathable enough to not trap internal moisture.
The Resistor Neoshell Jacket utilizes the very latest in waterproof fabric technology to do just that. The most breathable waterproof you’ll ever own. So you can charge hard and crank up the tempo well into the rainy season ahead.
High Visibility Zap Collection
Daylight savings means those pre and post workouts are getting darker than ever. It’s essential you stay seen to stay safe. The mega-watt visibility of Sugoi’s award winning Zap technology delivers full garment reflective visibility.
Eurobike Award-winning Tech Now Available in Stores and Online
The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.
Activewear for training, urban riding and life.
Purpose built, style minded. Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways.