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High Visibility Zap Collection for cycling and running | Sugoi Fall/Winter 2018
30th, October 2018

Tailored for Being Seen

High Visibility Zap Collection

Daylight savings means those pre and post workouts are getting darker than ever.  It’s essential you stay seen to stay safe.  The mega-watt visibility of Sugoi’s award winning Zap technology delivers full garment reflective visibility.

Versa II Jacket - Sugoi Fall/Winter 2018 Collection
19th, October 2018

Tailored For Changing Conditions

Versa II Jacket transitions with you into Fall.

During this transition season, you’re going to need the right gear to keep you comfortable in changing conditions. 

Our redesigned Versa II Jacket gets a fresh modern style update to our much loved lightweight shell.  Ideal for these changing conditions, the Versa II jacket transitions from jacket to vest while you’re on the move.  The sleeves are easily removed and reattached via strategically placed magnets, stowed safely in the jacket’s back pocket.  With the perfect combination of water protection and mesh breathability, this is one piece ready for anything.

9th, October 2018

Tailored For Morning Runs

The Prism & Titan collections for lightweight thermal coverage

Finally, the summer heat has faded and that refreshing fall crisp air has arrived. Smart high tech fabrics will keep you warm without overheating. 

New additions to the Prism collection keep you warm and cosy in the Prism Hoodie & Prism Tight. Active Plush knit provides our lightest thermal protection, in this technical run pairing loaded with features, including a new face shield and hood system.  For the guys, our Titan collection gives you the same coverage you need, with additional storage pockets for all your run essentials.

9th, July 2018

The Home Team

A Salute to Red Truck Racing

With BC Superweek in high gear, it seems only fitting to take a moment and salute Vancouver's much loved Red Truck Racing. An incubator for our most talented local cyclists for nearly 25 years, including future Olympians and stars of the pro peloton, they have earned the right to be called the West Coast’s “Home Team”. But for them, it’s more than just going fast – it’s about education, community, and helping to shape future generations, both on and off the bike.

Sugoi Custom Apparel Challenge on Zwift - starts March 21
15th, March 2018

Zwift Custom Apparel Challenge

Ride with us on Zwift  for a chance to win $1500 in Sugoi Custom Apparel

The Sugoi Custom Apparel Challenge is a 3-stage event.  Zwift hand-picked challenging Watopia courses for each stage. Zwifters based in the U.S. or Canada who complete all 3 stages are eligible to win kits from Sugoi.

This is not a race, it's a personal challenge against the clock. It's all about getting on the bike, pushing yourself, and completing all 3 stages.

Stage 1: Wednesday, March 21 - Ride 4:15pm or 6:30pm PDT

Stage 2: Friday, March 23 - Ride 4:15pm or 6:30pm PDT

Sugoi S18 Collection
19th, February 2018

Tailored for the Journey

Spring / Summer 2018 Collection Video

We do it for the love of the journey.

Getting up extra early to hit some laps before the rest of the population is even out of bed. Circling back for hill climb repeats to make sure you're in race day form. Hours spent scouring backroads to tie together a rideable route to your favorite watering hole.  Hooting and hollering down your favorite decent in search of the perfect flow.  Mixing it up every week with your favorite run crew. Countless miles in the saddle, with great friends your willing to take an extra pull off the front for. 

Sugoi Custom Team Cylance
6th, February 2018

Your Team. Your Kit. Your Way.

Create a community, express a shared identity, and make your mark.

We’ve transformed our Custom Apparel website to make it simple to find the best apparel for your team, store, event, or brand. With award-winning apparel, a talented in-house design team and dedicated Custom Specialist, we provide an easy and personalized process to ensure you get the product that is right for you.

Custom Apparel Website

Men's Firewall Jacket
5th, December 2017

Holiday Gift Ideas for your Favourite Cyclist

Whether you're treating yourself or looking for the perfect gift for the cyclist on your list, this is the source. From reflective apparel to stay seen on the road, to thermal options to stay warm during cold-weather days and stocking stuffers, this list will keep them active during the holiday season and into the new year.

6th, October 2017

Introducing the Zap Thermal Kit

Eurobike Award-winning Tech Now Available in Stores and Online

The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.

18th, September 2017

Fall 17 Coast Collection

Activewear for training, urban riding and life.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 



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