Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.

This summer, put cycling's favourite hashtag to work. Enter our #ForeverButtPhotos Giveaway to win the Ultimate Racing System: a Cannondale CAAD12 and SUGOI RS Pro kit.

To enter, follow us on Instagram and use #foreverbuttphotos, #sugoicontest and @sugoiapparel in your caption when you post your next ride shot. On a group ride? Awesome. Tag your buddies and, if you win the Grand Prize, you will also win up to 4 RS Pro Jerseys for your ride crew. 

Three additional prizes of RS Pro kits are also available to win.

They threw down hard and truly raised the bar.  SUGOI Pro Triathletes, Canada's Brent McMahon and the US' Liz Lyles recently made headlines at the IRONMAN South America Championships in Florianopolis, Brazil. Not only did Brent and Liz each win their categories, they both set new course records on the 140.6 mile-race.

Brent's stellar performance, his third sub-8 hour IM, ended with a finish time of 7:46:10. A mere 15 seconds off the all-time IRONMAN World Record and a new course record for Florianopolis, this finish handily won Brent first place by over 18 minutes.

The Definition of Mom

Since day one at SUGOI, we've been obsessed with building the best bike short around. From the fabrics and construction to the chamois, we know that the perfect ride starts at the bottom. We're so confident you'll love our bike bottoms that we offer the 60 Day Comfort Guarantee on all our cycling shorts, tights and knickers. Buy any of our cycling bottoms, ride them for up to 60 days and, if you're not fully satisfied with the comfort of your purchase, return it for a refund.

SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.

We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.

SUGOI is proud to announce its 2016 sponsorship of Cannondale Factory Racing.  As the Official Technical Apparel Sponsor of CFR, we hope to provide the Elite World Cup XC team with the very latest advancements in race apparel, made to compete at the world’s most challenging cross country races.

Define your best ride in three words: Racing Systems Elite.  We sat down with Sugoi Designer Rob Gill to chat all about our most complete kit ever.