Thank you for your interest in SUGOI.

You are being redirected to our US site where you’ll find information on the latest news about us and our collections. Currently, we offer shipping within the US and Canada.
Subscribe to our email newsletter to get the latest news from SUGOI in your country.

We take protecting your privacy seriously. Please read our updated Privacy Policy for more information.

19th, November 2014

November Jersey of the Month

Stay Classy Jersey raises awareness for Prostate Cancer research

As many guys are pushing past the peach fuzz stage on their Movember moustaches, we’re taking time out to highlight the Stay Classy Jersey. Feel like a classy gentleman as you ride in style, knowing proceeds from every jersey sold go to help support Prostate Cancer research and education.

Canadian Hero Jersey
10th, November 2014

The Canadian Hero Jersey

Helping the families of those who serve

As we take time remember those who have given their lives for our country, we are proud to highlight the Canadian Hero Jersey. Proceeds for the jersey are donated to the Canadian Hero Fund a charitable organization dedicated to supporting Canadian military personnel and their families, providing scholarships for the families of fallen soldiers.

Sugoi Introducing Alpha Hybrid
2nd, October 2014

Introducing Alpha

The world’s most breathable insulation

Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet.  Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.

Sugoi Matt Lieto Triathlete Instagram Takeover
2nd, October 2014

Matt Lieto Instagram Takeover

At the Ironman World Championships in Kona

We love him. You love him. And now he is taking over our Instagram page. Pro triathlete Matt Lieto will join us in showing you around the Ironman World Championships in Kona from his unique & often hilarious perspective.

Check out this great article on to learn more about Matt and his remarkable fitness transformation from overweight spectator to professional triathlete. 

Sugoi October Ride for Hooters Breast Cancer Awareness Jersey
2nd, October 2014

October Jersey of the Month

Breast Cancer Awareness “Ride For Hooters” Jersey

We continue our Custom Jersey of the Month program for October with the “Ride For Hooters” Jersey!

Five dollars of every jersey sold  is donated to the Breast Cancer Awareness Foundation, committed to saving lives through early detection, awareness and education.

Sugoi Zap Eurobike Award Blog
26th, September 2014

SUGOI Designer Wins Eurobike Award

SUGOI’s VP of Design takes home top bike industry honor.

Eurobike. The biggest and most respected bike industry show on the planet. This is where the cycling world comes to show off their latest products, and for a select few, pick up it’s biggest prize.  This year SUGOI’s VP of Design Rob Gill took home the prize for his design of the Zap Bike Jacket.

19th, September 2014

Remembering the Road To Whistler

Every individual must find their own path to get to this monumental event.  To earn a ticket to the iconic Ironman World Champions in Kona takes a lot of things.  Sacrifice, determination, a great support system and maybe most important, a unique ability to ignore pain, both on race day and in the months of training that come before it.


Select Your Region

Choose a region below for accurate pricing & regional-specific contents.