Thank you for your interest in SUGOI.

You are being redirected to our US site where you’ll find information on the latest news about us and our collections. Currently, we offer shipping within the US and Canada.
Subscribe to our email newsletter to get the latest news from SUGOI in your country.

Sugoi S18 Collection
19th, February 2018

Tailored for the Journey

Spring / Summer 2018 Collection Video

Getting up extra early to get in that solo pre-work singletrack session before anyone else.  Circling back for yet another hill repeat that will leave your lungs screaming, to make sure you're in race day form. Hours spent scouring Trailforks to tie together a rideable gravel route to a hidden watering hole.  Hooting and hollering down your favorite decent with your good friends on your wheel in search of the perfect flow.  The weekly local run group meet up. Untold miles in the saddle with great friends your willing to take an extra pull on the front for. 

Select Your Region

Choose a region below for accurate pricing & regional-specific contents.