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Sugoi 2019 Evolution Collection
26th, April 2019

Over Deliver

The 2019 Evolution Collection

Performance tailored and feature-filled, the Evolution Collection over delivers on value with the widest variety of style options available in our entire collection.

Sugoi RS Pro Jersey and Bib Short in Brix print - new for Spring/Summer 2019
19th, April 2019

Second Skin

The Newest Additions to the RS Collection

Iconic, award-winning, best of breed; these are some of the laurels that have been attributed by athletes and critics alike. The Racing Systems collection is our benchmark of performance.

For 2019, we've reinvented our RS Jerseys to deliver contemporary style and wrinkle-free, ride-position fit. Articulated sleeves and paneling offer optimal efficiency, while ultra-lightweight fabrics provide active stretch and recovery.

Sugoi Spring/Summer 2019 Prints - Urban Organic
6th, March 2019

Urban Organic

The Story Behind This Season's Prints

For this season's style, our print artist walked the streets of our Vancouver home base, and found inspiration in the natural forms and urban patterns she found throughout the city. This season's prints reflect Vancouver's unique juxtaposition of green space, glassy modernist architecture, and proximity to the ocean and mountains. The palette is a mix of warm neutrals and fresh pops of colour.

Sugoi Spring 3019 Cycling Collection - Women's RS Climber's Jersey
20th, February 2019

Spring 2019 Collection

New Collection Now in Stores and Online

Suoig Fall/Winter 2018 Training Collection - now on sale
29th, January 2019

End of Season Sale On Now

Save on cycling and training gear from this winter

Grab deals on some of the best cycling and training gear from this season and last.

We have added dozens of new styles to our On Sale section.

Shop Sale

Don't Text and Drive Day - Dec. 22, 2018
18th, December 2018

Don't Text and Drive Day

Pledge to Put Your Phone Down on Dec. 22 and Help Save Lives

It's something that's become so commonplace, many of us don't give it a second thought. Or we think we are the ones who do it safely while other people are dangerous. Texting and driving. The truth is that 8 out of every 10 car accidents in North America involve distracted driving. This commonplace 'bad habit' can have tremendous human cost.

Sugoi Fall/Winter 2018 - Tailored for Fresh Tracks
20th, November 2018

Tailored for Fresh Tracks

Every Element Considered.

Mix up your workouts to stay energized. Snowshoeing, XC skiing - with fresh snow comes fresh opportunities!  

With the right gear combo, you’ll have every element considered to take on cold urban training and the freedom to venture into higher elevations. The all new ZeroPlus Wind Pant has been redesigned with added wind and water resistant front panels, so you can stay warm and push further.  Combined with the incredibly breathable Alpha Hybrid jJcket, you won’t be afraid to set a quick pace, knowing your won’t overheat, or grow cold during recovery cycles.

Resistor NeoShell Jacket - Sugoi Fall/Winter 2018
12th, November 2018

Tailored to Breathe Underwater

Resistor Neoshell Jacket provides the latest in waterproof breathability.

Here in the Pacific Northwest, we know a thing or two about rain.  The verdict – it’s just as important to not get soaked from your own sweat, as it is from the rain!  To do this you need a jacket that is not only 100% waterproof, but also breathable enough to not trap internal moisture. 

The Resistor Neoshell Jacket utilizes the very latest in waterproof fabric technology to do just that.  The most breathable waterproof you’ll ever own.  So you can charge hard and crank up the tempo well into the rainy season ahead.

High Visibility Zap Collection for cycling and running | Sugoi Fall/Winter 2018
30th, October 2018

Tailored for Being Seen

High Visibility Zap Collection

Daylight savings means those pre and post workouts are getting darker than ever.  It’s essential you stay seen to stay safe.  The mega-watt visibility of Sugoi’s award winning Zap technology delivers full garment reflective visibility.

Versa II Jacket - Sugoi Fall/Winter 2018 Collection
19th, October 2018

Tailored For Changing Conditions

Versa II Jacket transitions with you into Fall.

During this transition season, you’re going to need the right gear to keep you comfortable in changing conditions. 

Our redesigned Versa II Jacket gets a fresh modern style update to our much loved lightweight shell.  Ideal for these changing conditions, the Versa II jacket transitions from jacket to vest while you’re on the move.  The sleeves are easily removed and reattached via strategically placed magnets, stowed safely in the jacket’s back pocket.  With the perfect combination of water protection and mesh breathability, this is one piece ready for anything.

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