Tailored for the Journey

Ride with us on Zwift  for a chance to win $1500 in Sugoi Custom Apparel

The Sugoi Custom Apparel Challenge is a 3-stage event.  Zwift hand-picked challenging Watopia courses for each stage. Zwifters based in the U.S. or Canada who complete all 3 stages are eligible to win kits from Sugoi.

This is not a race, it's a personal challenge against the clock. It's all about getting on the bike, pushing yourself, and completing all 3 stages.

Stage 1: Wednesday, March 21 - Ride 4:15pm or 6:30pm PDT

Stage 2: Friday, March 23 - Ride 4:15pm or 6:30pm PDT

Create a community, express a shared identity, and make your mark.

We’ve transformed our Custom Apparel website to make it simple to find the best apparel for your team, store, event, or brand. With award-winning apparel, a talented in-house design team and dedicated Custom Specialist, we provide an easy and personalized process to ensure you get the product that is right for you.

Custom Apparel Website

Whether you're treating yourself or looking for the perfect gift for the cyclist on your list, this is the source. From reflective apparel to stay seen on the road, to thermal options to stay warm during cold-weather days and stocking stuffers, this list will keep them active during the holiday season and into the new year.

The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 

Shop the COAST COLLECTION

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

The Cylance Pro Cycling came to our home turf for BC Superweek. With 9 races over 10 days and over $140K in cash purses up for grabs, BC Superweek has become Canada's biggest pro series.

Over the first weekend, Justin Williams picked up a win at Ladner Crit in the Tour de Delta, despite a last-minute disc-brake ruling and even more last-minute bike swap out. Scott Law took second place on the podium at Sunday's road race in a tight sprint finish.

It’s Canada’s 150th birthday, 200 years since the bicycle was invented, and the year that Caledon natives Mike Heslin and Eric Forsyth decided it was time to see their country.

After growing up in Caledon, the better part of their adult lives have been spent living and working in Toronto — Heslin as a startup culture consultant and Forsyth as a wedding photographer.

But two years ago, they got an idea to cycle across Canada.

Get out there and stay out there. Start earlier. Go Farther.  The RS Century Zap Jersey and Bib Short are loaded with smart design extras to keep you fully self-sustained, even on the longest rides. Additional pockets to carry additional tubes, food and of course a mobile at the ready. Smart Zap visibility keep you seen for early-to-rise starts and last-push evenings.

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.