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Sugoi Custom Apparel Challenge on Zwift - starts March 21
15th, March 2018

Zwift Custom Apparel Challenge

Ride with us on Zwift  for a chance to win $1500 in Sugoi Custom Apparel

The Sugoi Custom Apparel Challenge is a 3-stage event.  Zwift hand-picked challenging Watopia courses for each stage. Zwifters based in the U.S. or Canada who complete all 3 stages are eligible to win kits from Sugoi.

This is not a race, it's a personal challenge against the clock. It's all about getting on the bike, pushing yourself, and completing all 3 stages.

Stage 1: Wednesday, March 21 - Ride 4:15pm or 6:30pm PDT

Stage 2: Friday, March 23 - Ride 4:15pm or 6:30pm PDT

Sugoi S18 Collection
19th, February 2018

Tailored for the Journey

Spring / Summer 2018 Collection Video

Getting up extra early to get in that solo pre-work singletrack session before anyone else.  Circling back for yet another hill repeat that will leave your lungs screaming, to make sure you're in race day form. Hours spent scouring Trailforks to tie together a rideable gravel route to a hidden watering hole.  Hooting and hollering down your favorite decent with your good friends on your wheel in search of the perfect flow.  The weekly local run group meet up. Untold miles in the saddle with great friends your willing to take an extra pull on the front for. 

Sugoi Custom Team Cylance
6th, February 2018

Your Team. Your Kit. Your Way.

Create a community, express a shared identity, and make your mark.

We’ve transformed our Custom Apparel website to make it simple to find the best apparel for your team, store, event, or brand. With award-winning apparel, a talented in-house design team and dedicated Custom Specialist, we provide an easy and personalized process to ensure you get the product that is right for you.

Custom Apparel Website

Men's Firewall Jacket
5th, December 2017

Holiday Gift Ideas for your Favorite Cyclist

Whether you're treating yourself or looking for the perfect gift for the cyclist on your list, this is the source. From reflective apparel to stay seen on the road, to thermal options to stay warm during cold-weather days and stocking stuffers, this list will keep them active during the holiday season and into the new year.

6th, October 2017

Introducing the Zap Thermal Kit

Eurobike Award-winning Tech Now Available in Stores and Online

The kit that snagged us a Eurobike Award last year is now available for sale! Our all-new Zap MidZero fabric combines our ultra-reflective Zap technology with a high performance knit for riding in winter's dark, cold nights and mornings.

18th, September 2017

Fall 17 Coast Collection

Activewear for training, urban riding and life.

Purpose built, style minded.  Training and urban riding designs, premium technical fabric and contemporary urban styling. Sugoi's signature elements are used in the most innovative and subtle ways. 


Sugoi Custom Memphis Kit, From the Vaults 3 Contest Grand Prize
4th, August 2017

The Memphis Kit

Part of our 30th Anniversary From the Vaults Series

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

Team Sugoi at the 2017 Gastown Grand Prix
18th, July 2017

Cylance Pro Cycling Lands in Vancouver

The Team Hits Sugoi HQ and BC Superweek

The Cylance Pro Cycling came to our home turf for BC Superweek. With 9 races over 10 days and over $140K in cash purses up for grabs, BC Superweek has become Canada's biggest pro series.

Over the first weekend, Justin Williams picked up a win at Ladner Crit in the Tour de Delta, despite a last-minute disc-brake ruling and even more last-minute bike swap out. Scott Law took second place on the podium at Sunday's road race in a tight sprint finish.

7th, June 2017

Toronto to Tofino

Celebrating Canada's 150th Birthday on Two Wheels

It’s Canada’s 150th birthday, 200 years since the bicycle was invented, and the year that Caledon natives Mike Heslin and Eric Forsyth decided it was time to see their country.

After growing up in Caledon, the better part of their adult lives have been spent living and working in Toronto — Heslin as a startup culture consultant and Forsyth as a wedding photographer.

But two years ago, they got an idea to cycle across Canada.

24th, May 2017

Light the Adventure

RS Century Zap Collection

Get out there and stay out there. Start earlier. Go Farther.  The RS Century Zap Jersey and Bib Short are loaded with smart design extras to keep you fully self-sustained, even on the longest rides. Additional pockets to carry additional tubes, food and of course a mobile at the ready. Smart Zap visibility keep you seen for early-to-rise starts and last-push evenings.


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