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Custom Apparel

If you dream it, we can make it.  Step inside the world custom performance apparel.

Sugoi Custom Apparel Challenge on Zwift - starts March 21
15th, March 2018

Zwift Custom Apparel Challenge

Ride with us on Zwift  for a chance to win $1500 in Sugoi Custom Apparel

The Sugoi Custom Apparel Challenge is a 3-stage event.  Zwift hand-picked challenging Watopia courses for each stage. Zwifters based in the U.S. or Canada who complete all 3 stages are eligible to win kits from Sugoi.

This is not a race, it's a personal challenge against the clock. It's all about getting on the bike, pushing yourself, and completing all 3 stages.

Stage 1: Wednesday, March 21 - Ride 4:15pm or 6:30pm PDT

Stage 2: Friday, March 23 - Ride 4:15pm or 6:30pm PDT

Sugoi Custom Memphis Kit, From the Vaults 3 Contest Grand Prize
4th, August 2017

The Memphis Kit

Part of our 30th Anniversary From the Vaults Series

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

3rd, May 2017

The Bolts Kit

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.

27th, February 2017

WildStyle Kit

One of a Kind Custom design to celebrate 30 years

This season we're giving away One-of-a-kind Custom kits to celebrate our 30th Anniversary. So we've raided our design vaults for inspiration and will release 4 kits, the first of which is the "Wildstyle Kit".

Top pro triathletes will be elbow to elbow at the IRONMAN World Championships 2016 in Kona tomorrow
7th, October 2016

Kona 2016 Preview

Top Athletes Fight to Become the 2016 IRONMAN World Champion

Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium. 

22nd, September 2016

Rochester Rumble

Dry n Dusty Season Kick Off

Cross is HERE. Get in to it!  And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.

A dry and dusty start to the year was in store for Team Cannondale p/b as temperatures soared into the 90's on this humid September day (that's over 30 Celcius).  Racing took place in a new venue at Genesee Valley Park, with half the course grassy fields where speeds were high and the other half twisty wooded trails with steep run ups.

Feeling great hitting the checkpoints
1st, August 2016

Gettin' Fat n' Dirty

Danielle Musto Rides Fat at the Grandfather of American Gravel Races

On June 4th I competed in the Dirty Kanza 200, a gravel road race that traverses the flint hills of eastcentral Kansas. The race is self-supported and notorious for its extreme conditions. If you talk to anyone who has ever competed in the race they will mention how the rocks are so sharp they can cause multiple flats, how the wind can be so strong and relentless that you feel like you aren’t moving, and that temperatures can be extremely hot with zero coverage from trees. 

SUGOI Pro Athlete Andi Dreitz at the IRONMAN 70.3 California - Oceanside
8th, April 2016

SUGOI Athletes Kick Off the 2016 Season at Oceanside

SUGOi had a great start the race season at IRONMAN 70.3 California last weekend. #teamSUGOi athletes Andi Dreitz and Michelle Vesterby from Europe, and Cam Wurf from Australia attended the race on a beautiful day in sunny Oceanside, California.

We are thrilled to announce that Andi Dreitz placed 2nd overall, in an incredibly close 3:51:51! Michelle Vesterby placed 13th in her category, up from her previous place of 18th, and unfortunately Cam Wurf was injured and did not participate in the race.

SUGOi Pro Athletes
20th, January 2016

Our 2016 Global Professional Triathlete Roster

With representation from the United States, Canada, Denmark and Germany

We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.


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