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Design & Technology

Intelligent, Engaging and Beautiful.  See the design and technology innovations within our apparel.


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11th, March 2015

Stow and Roll

Take on variable spring weather with the ultimate packable jacket

Spring is finally in the air. The clocks have sprung forward. Our favorite Spring Classic races have kicked off in fine form. It's time to start thinking of shedding some of those heavier thermal layers and prepping your spring apparel staples. Probably the most important quiver in your spring arsenal? The lightweight packable jacket.

6th, January 2015

Intelligent, Engaging and Beautiful

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Our VP of Design, Rob Gill sat down with Men's Fitness Magazine to chat about his design inspirations, the all new Alpha Hybrid Jacket and braving the winter commute in Canada. Read about 'the holy grail" of insulation, winter bike commuting and the essential ingredients of every item of SUGOI apparel.

12th, December 2014

Bicycling Magazine Editor's Choice Award

Editors place Women's RS Pro Bib Short at the top of the podium.

Each year the staff at Bicycling Magazine spends months evaluating who will make the cut. If your lucky enough to make it as a finalist your product then goes through months of testing with the staff to determine the best of the best. We’re pleased to announce the Sugoi Women's RS Pro Bib Short has received the Editor Choice Award for 2014. Featured among the best cycling shorts in the industry, our bib shorts stood above all others.

Sugoi Introducing Alpha Hybrid
2nd, October 2014

Introducing Alpha

The world’s most breathable insulation

Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet.  Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.

Sugoi October Ride for Hooters Breast Cancer Awareness Jersey
2nd, October 2014

October Jersey of the Month

Breast Cancer Awareness “Ride For Hooters” Jersey

We continue our Custom Jersey of the Month program for October with the “Ride For Hooters” Jersey!

Five dollars of every jersey sold  is donated to the Breast Cancer Awareness Foundation, committed to saving lives through early detection, awareness and education.

Sugoi Zap Eurobike Award Blog
26th, September 2014

SUGOI Designer Wins Eurobike Award

SUGOI’s VP of Design takes home top bike industry honor.

Eurobike. The biggest and most respected bike industry show on the planet. This is where the cycling world comes to show off their latest products, and for a select few, pick up it’s biggest prize.  This year SUGOI’s VP of Design Rob Gill took home the prize for his design of the Zap Bike Jacket.

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