Intelligent, Engaging and Beautiful. See the design and technology innovations within our apparel.
SUGOI's VP of Design talks apparel inspiration with Men's Fitness
Editors place Women's RS Pro Bib Short at the top of the podium.
The world’s most breathable insulation
Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet. Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.
Breast Cancer Awareness “Ride For Hooters” Jersey
We continue our Custom Jersey of the Month program for October with the “Ride For Hooters” Jersey!
Five dollars of every jersey sold is donated to the Breast Cancer Awareness Foundation, committed to saving lives through early detection, awareness and education.
SUGOI’s VP of Design takes home top bike industry honor.
Eurobike. The biggest and most respected bike industry show on the planet. This is where the cycling world comes to show off their latest products, and for a select few, pick up it’s biggest prize. This year SUGOI’s VP of Design Rob Gill took home the prize for his design of the Zap Bike Jacket.