In the Media

SUGOI products are regularly featured by today’s leading media. Check out the latest coverage.

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7th, June 2017

Toronto to Tofino

Celebrating Canada's 150th Birthday on Two Wheels

It’s Canada’s 150th birthday, 200 years since the bicycle was invented, and the year that Caledon natives Mike Heslin and Eric Forsyth decided it was time to see their country.

After growing up in Caledon, the better part of their adult lives have been spent living and working in Toronto — Heslin as a startup culture consultant and Forsyth as a wedding photographer.

But two years ago, they got an idea to cycle across Canada.

8th, October 2015

Our friends at Outside Magazine have been pouring on so much love lately, it's (almost) embarassing. But the latest announcement from the award-winning adventure guide has us so excited, we had to share: Outside's 2016 Winter's Buyer's Guide will feature the Zap Run Jacket. In this annual guide to the very best in winter gear, Outside says that "Zap has the brightest reflectivity" of all the running jackets featured. They go on to say it's “a stout windshell absolutely loaded with features", and call out its velcro wrist cuffs, zippered waist pockets and hem draw cord.

6th, January 2015

Intelligent, Engaging and Beautiful

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Our VP of Design, Rob Gill sat down with Men's Fitness Magazine to chat about his design inspirations, the all new Alpha Hybrid Jacket and braving the winter commute in Canada. Read about 'the holy grail" of insulation, winter bike commuting and the essential ingredients of every item of SUGOI apparel.

12th, December 2014

Bicycling Magazine Editor's Choice Award

Editors place Women's RS Pro Bib Short at the top of the podium.

Each year the staff at Bicycling Magazine spends months evaluating who will make the cut. If your lucky enough to make it as a finalist your product then goes through months of testing with the staff to determine the best of the best. We’re pleased to announce the Sugoi Women's RS Pro Bib Short has received the Editor Choice Award for 2014. Featured among the best cycling shorts in the industry, our bib shorts stood above all others.

2nd, October 2014

Introducing Alpha

The world’s most breathable insulation

Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet. Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.

26th, September 2014

SUGOI Designer Wins Eurobike Award

SUGOI’s VP of Design takes home top bike industry honor.

Eurobike. The biggest and most respected bike industry show on the planet. This is where the cycling world comes to show off their latest products, and for a select few, pick up it’s biggest prize. This year SUGOI’s VP of Design Rob Gill took home the prize for his design of the Zap Bike Jacket.

SUGOI Performance Apparel

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In the Media

SUGOI products are regularly featured by today’s leading media. Check out the latest coverage.

Toronto to Tofino

Celebrating Canada's 150th Birthday on Two Wheels

Outside Magazine Loves Sugoi

Zap Run Jacket selected for 2016 Buyer's Guide and more

Intelligent, Engaging and Beautiful

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Bicycling Magazine Editor's Choice Award

Editors place Women's RS Pro Bib Short at the top of the podium.

Introducing Alpha

The world’s most breathable insulation

SUGOI Designer Wins Eurobike Award

SUGOI’s VP of Design takes home top bike industry honor.

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