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2nd, October 2014   |   TAGGED: Kona 2014, triathlons

We love him. You love him. And now he is taking over our Instagram page. Pro triathlete Matt Lieto will join us in showing you around the Ironman World Championships in Kona from his unique & often hilarious perspective.

Check out this great article on to learn more about Matt and his remarkable fitness transformation from overweight spectator to professional triathlete. 

Follow our Instagram page @sugoiapparel for all the updates!

Sugoi Matt Lieto Triathlete Instagram Takeover
Matt Lieto
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