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We are excited to announce our sponsorship of top professional triathletes for the 2016 season. The 2016 roster has an expanded global reach with a range of athletes including: the newly-signed American Andy Potts; the returning American Liz Lyles and German Andreas Dreitz; and, the newly-signed Brent McMahon from Canada and Michelle Vesterby from Denmark.

“This year’s roster shows SUGOI’s continued commitment to growing the sport of triathlon on a global level,” said Ian Domaas, General Manager, SUGOI. “Our 2016 roster is stacked with incredible top-tier talent and we look forward to supporting our athletes with leading edge performance apparel.”

American Andy Potts is an Olympian and IRONMAN 70.3 World Champion with more than 20 IRONMAN 70.3 victories and four full IRONMAN wins.  He joins SUGOI after an incredible 2015 season which included defending his titles at IRONMAN Coeur d’Alene and IRONMAN 70.3 New Orleans and taking new wins at IRONMAN 70.3 Chattanooga and IRONMAN 70.3 Timberman.  He enters 2016 with a focus on North America 70.3 and IRONMAN distance races with the ultimate goal of a podium position at IRONMAN World Championships.

Fellow American Liz Lyles re-signs with SUGOI after a successful 2015 in which she qualified for IRONMAN Kona after reaching the podium at Wildflower, as well as the IRONMAN Latin American Championship in Brazil. 

German Andreas Dreitz rejoins SUGOI after a successful 2015 season where he placed first in IRONMAN Raleigh and IRONMAN Mallorca and put the hammer down at IRONMAN 70.3 World Championships to capture the fastest bike split and fastest bike title.  His 2016 season will see him defend his IRONMAN Mallorca title, while he also works towards the IRONMAN 70.3 World Championships and the European 70.3 Championships.

Canadian Brent McMahon is an Olympian, ITU World Cup Champion, Xterra Champion, IRONMAN 70.3 and IRONMAN Champion.  He joins SUGOI after a 2015 season in which he podiumed five times and a 2014 season where he set the new course record at IRONMAN Arizona during his debut.  As he moves into 2016, he aims for top placements at IRONMAN World Championships, Challenge Triple Crown Bahrain and IRONMAN 70.3 Championship

Michelle Vesterby of Denmark joins SUGOI with a 2016 goal of reaching the podium at the IRONMAN World Championship in Kona, after her memorable 4th place finish in 2015.  Since turning pro in 2012, Michelle has raced in 24 major triathlons, reaching top five in 19 of them.

SUGOI Pro Triathletes will compete in the 2016 Triathlon apparel collection including the Racing Systems Tri Speedsuit, recently named “Gear of the Year” by Lava Magazine for it’s innovative fabrics, design, and all new TriLite Pro Chamois technology. They train year round in the award winning Racing Systems Jersey and Shorts with all new Formula FXE chamois.

The 2016 Triathlon Collection will be available in stores and online in late winter.

Read More on Sugoi Pro Athletes

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