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contests

Sugoi Custom Apparel Challenge on Zwift - starts March 21
15th, March 2018

Zwift Custom Apparel Challenge

Ride with us on Zwift  for a chance to win $1500 in Sugoi Custom Apparel

The Sugoi Custom Apparel Challenge is a 3-stage event.  Zwift hand-picked challenging Watopia courses for each stage. Zwifters based in the U.S. or Canada who complete all 3 stages are eligible to win kits from Sugoi.

This is not a race, it's a personal challenge against the clock. It's all about getting on the bike, pushing yourself, and completing all 3 stages.

Stage 1: Wednesday, March 21 - Ride 4:15pm or 6:30pm PDT

Stage 2: Friday, March 23 - Ride 4:15pm or 6:30pm PDT

Sugoi Custom Memphis Kit, From the Vaults 3 Contest Grand Prize
4th, August 2017

The Memphis Kit

Part of our 30th Anniversary From the Vaults Series

The Memphis Kit takes its inspiration from the Italian Pop Art movement of the 1980’s “the Memphis Group”.  This Avant Garde design and architecture collective focused on Postmodern design with a signature bold and colourful geometric style.  Over the years many haute couture brands like Dior have been inspired by the style and it’s rumored that David Bowie was a massive collector of their work.

3rd, May 2017

The Bolts Kit

The Bolts Kit takes its inspiration from the original 1987 Sugoi logo design. The fierce lightning bolt was worn proudly by elite racers and everyday cycle obsessives, as the brand that stood for top quality and expertly designed performance apparel.  The Bolt graphic is used across the upper chest and sleeve of the jersey and down the right leg of the bib shorts.  The kit is a solid all black base, with fluorescent yellow colour pops on the sleeves, leg band and jersey pack pocket.

27th, February 2017

WildStyle Kit

One of a Kind Custom design to celebrate 30 years

This season we're giving away One-of-a-kind Custom kits to celebrate our 30th Anniversary. So we've raided our design vaults for inspiration and will release 4 kits, the first of which is the "Wildstyle Kit".

Close up of Zap fabric on The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker of all-new Zap MidZero fabric
17th, October 2016

Win the Zap Kit that Won at Eurobike

The groundbreaking kit that's not available anywhere could be yours

This August, we were proud to announce that our Zap Thermal Long Sleeve Jersey and Knicker were awarded a 2016 Eurobike Award. Now this concept kit, not available for purchase anywhere, could be yours. Zap Thermal combines our reflective Zap technology with a high performance thermal knit for riding on dark, cold nights. Enter to win now and you'll have the chance to save on our current Zap Collection, including the all-new RS Zap Jacket, reflective pro fit outerwear designed for high intensity workouts. Extend your training season like never before.

7th, July 2016

Win a CAAD12 and an RS Pro Kit

Share your #foreverbuttphotos for your chance to win

This summer, put cycling's favourite hashtag to work. Enter our #ForeverButtPhotos Giveaway to win the Ultimate Racing System: a Cannondale CAAD12 and SUGOI RS Pro kit.

To enter, follow us on Instagram and use #foreverbuttphotos, #sugoicontest and @sugoiapparel in your caption when you post your next ride shot. On a group ride? Awesome. Tag your buddies and, if you win the Grand Prize, you will also win up to 4 RS Pro Jerseys for your ride crew. 

Three additional prizes of RS Pro kits are also available to win.

60 Day Comfort Guarantee from SUGOI
15th, April 2016

Win Our Ultimate Collection of Cycling Bottoms

Visit Bicycling.Com for your chance to win

Since day one at SUGOI, we've been obsessed with building the best bike short around. From the fabrics and construction to the chamois, we know that the perfect ride starts at the bottom. We're so confident you'll love our bike bottoms that we offer the 60 Day Comfort Guarantee on all our cycling shorts, tights and knickers. Buy any of our cycling bottoms, ride them for up to 60 days and, if you're not fully satisfied with the comfort of your purchase, return it for a refund.

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