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Resistor NeoShell Jacket - Sugoi Fall/Winter 2018
12th, November 2018

Tailored to Breathe Underwater

Resistor Neoshell Jacket provides the latest in waterproof breathability.

Here in the Pacific Northwest, we know a thing or two about rain.  The verdict – it’s just as important to not get soaked from your own sweat, as it is from the rain!  To do this you need a jacket that is not only 100% waterproof, but also breathable enough to not trap internal moisture. 

The Resistor Neoshell Jacket utilizes the very latest in waterproof fabric technology to do just that.  The most breathable waterproof you’ll ever own.  So you can charge hard and crank up the tempo well into the rainy season ahead.

High Visibility Zap Collection for cycling and running | Sugoi Fall/Winter 2018
30th, October 2018

Tailored for Being Seen

High Visibility Zap Collection

Daylight savings means those pre and post workouts are getting darker than ever.  It’s essential you stay seen to stay safe.  The mega-watt visibility of Sugoi’s award winning Zap technology delivers full garment reflective visibility.

SUGOI Lumberjack Jersey on trail
5th, August 2016

Plaid Is Rad

Get Your 'Canadian Camo' On

Feeling patriotic? Or the itch to be secretly Canadian? A little 'Canadian Camo' does the trick every time.

SUGOI Lumberjack Jersey (2016)
Full width (default)

Slice through the trees like a true lumberjack.

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