Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium. 

Cross is HERE. Get in to it!  And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.

A dry and dusty start to the year was in store for Team Cannondale p/b Cyclocrossworld.com as temperatures soared into the 90's on this humid September day (that's over 30 Celcius).  Racing took place in a new venue at Genesee Valley Park, with half the course grassy fields where speeds were high and the other half twisty wooded trails with steep run ups.

September - it's the month-long sweet spot between summer vacations and cozy nights spent under blankets. It's also one of our favourite months for training outdoors. The kids are back in school. Trails are a little quieter. The air is crisp and refreshing, even in the afternoon. But at some point during this magic month, the mornings get noticeably chilly. Now is the time for transitional weather layers - the jackets, hoodies, capris and tops that will keep you moving outside all season long.

Congratulations to Kim J of Abbotsford, BC, Canada. She won the Grand Prize win in our #foreverbuttphotos Giveaway! Kim also tagged two of her friends in the winning picture of their bike trip from Victoria, BC to San Francisco, CA. So not only did Kim win a new Cannondale bike and RS Pro kit, she also got RS Pro Jerseys for her ride buddies.

We are proud to announce we have been honoured with one of the most prestigious design awards in the cycling industry - a Eurobike Award for 2016. The Zap Thermal Long Sleeve Jersey & Zap Thermal Knicker were selected by an independent jury of industry experts based on a number of criteria including functionality, design quality, and degree of innovation.

We are excited to announce that SUGOI is now the official Apparel Sponsor of Team Cannondale p/b Cyclocrossworld.com. We joined this young, dynamic team at their Training Camp at Cannondale HQ in Wilton Connecticut, to suit up the team in their new race day kit and all season training essentials for the season.

Feeling patriotic? Or the itch to be secretly Canadian? A little 'Canadian Camo' does the trick every time.

Slice through the trees like a true lumberjack.

On June 4th I competed in the Dirty Kanza 200, a gravel road race that traverses the flint hills of eastcentral Kansas. The race is self-supported and notorious for its extreme conditions. If you talk to anyone who has ever competed in the race they will mention how the rocks are so sharp they can cause multiple flats, how the wind can be so strong and relentless that you feel like you aren’t moving, and that temperatures can be extremely hot with zero coverage from trees. 

Be honest, ladies. Bib shorts are more comfortable but you don't wear them because you need to be #freetopee, right? Well now you can. See how our RSE Bib Short with our women-specific Pit Stop 2.0 technology changed Pro Rider Evelyn Dong's mind about wearing bibs for good.

This summer, put cycling's favourite hashtag to work. Enter our #ForeverButtPhotos Giveaway to win the Ultimate Racing System: a Cannondale CAAD12 and SUGOI RS Pro kit.

To enter, follow us on Instagram and use #foreverbuttphotos, #sugoicontest and @sugoiapparel in your caption when you post your next ride shot. On a group ride? Awesome. Tag your buddies and, if you win the Grand Prize, you will also win up to 4 RS Pro Jerseys for your ride crew. 

Three additional prizes of RS Pro kits are also available to win.