Over the years, Sugoi has enjoyed a rich collaboration with some of the world’s most esteemed cyclists and triathletes. We are proud to support an elite group of teams and athletes competing on the biggest athletic stages. The goal has always been to test on elite athletes, in extreme conditions to ensure quality and performance for all. It is through our relationships with these incredible athletes that we research and develop future innovations in essential performance apparel.
A Salute to Red Truck Racing
With BC Superweek in high gear, it seems only fitting to take a moment and salute Vancouver's much loved Red Truck Racing. An incubator for our most talented local cyclists for nearly 25 years, including future Olympians and stars of the pro peloton, they have earned the right to be called the West Coast’s “Home Team”. But for them, it’s more than just going fast – it’s about education, community, and helping to shape future generations, both on and off the bike.
We're proud to announce that SUGOI is the Official Performance Apparel sponsor of both the Cylance Pro Cycling Men's UCI Continental and Women's UCI World teams this year. We can't wait to see what these elite athletes accomplish in 2017.
Top Athletes Fight to Become the 2016 IRONMAN World Champion
Triathlon's top athletes will be competing in Kona, HI this weekend at one of the toughest IRONMAN courses in the world for their chance to become the new world champion. Our eyes are on Brent McMahon, Liz Lyles, and Michelle Vesterby to take the podium.
Dry n Dusty Season Kick Off
Cross is HERE. Get in to it! And with that we look back and celebrate this year's season kick off of the US Pro Cross Calendar in Rochester, NY.
A dry and dusty start to the year was in store for Team Cannondale p/b Cyclocrossworld.com as temperatures soared into the 90's on this humid September day (that's over 30 Celcius). Racing took place in a new venue at Genesee Valley Park, with half the course grassy fields where speeds were high and the other half twisty wooded trails with steep run ups.
Sugoi Sponsors Team Cannondale p/b Cyclocrossworld.com
We are excited to announce that SUGOI is now the official Apparel Sponsor of Team Cannondale p/b Cyclocrossworld.com. We joined this young, dynamic team at their Training Camp at Cannondale HQ in Wilton Connecticut, to suit up the team in their new race day kit and all season training essentials for the season.